People leadership and the role of HR
Regardless of this, Germany offers outstanding opportunities for companies and their employees to overcome crises compared to other countries. A […]
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That must have been pretty exhausting
Thomas Masek: Especially as a startup in the early days, we were regularly exposed to crises. These crises were less
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The thematic framework of the summer interviews 2022
Climate catastrophe, corona pandemic, inflation, war in Europe, energy crisis – what’s next? Strategy and (entrepreneurial) action in uncertain times”.
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User experience and engagement have become increasingly
Important factors for search engines. If a visitor comes to your page and leaves within a few seconds, that’s an
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Using Bing for a Competitive Advantage
Marketers should not overlook Bing as a viable advertising channel. See for yourself, all of Bing is an effective driver
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Advanced Device Targeting
The point is that it will become easier to segment channels by offline parameters and measure their ROI already at
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The level of personalization is growing
Another challenge that marketers will face in 2017 will be the confluence of innovations that will directly affect marketing channels
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Quality content is at risk
If we consider the total number of people interacting on social networks, it seems that the efforts in SMM among
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This approach allows the reader to make
Here is a new version of the information letter. Only the offer and phone number with the heading were left
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High engagement rates among dormant users
Leanplum’s User Retention Report reveals similar trends that point to the impact of push notifications. Simply sending a push notification
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Only a small percentage of users return to the app after the initial installation
According to the latest Nielsen research, users spend 84% of their time on smartphones in the five non-native apps in
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Influencer marketing: free tools to find the perfect influencer
Influencer marketing is essential these days, isn’t it? This has always been a reality, but with the internet, this strategy