The problem is that writing Facebook posts is no longer enough for most brands, especially those just starting out. Giving Facebook money to direct people to your page and send them to your website only works if you do it smartly.
You can do this by creating optimized Facebook ads that target the right audience. Optimized ads can help you spend your PPC (pay-per-click) budget wisely and will also allow you to get a positive return on investment.
Remember that people use Facebook to keep up with their social lives, not necessarily to see your products. For that reason, it’s important to keep these four points in mind for any Facebook ad you create.
Elements of Successful Facebook Ads
1. They are visual
Facebook’s algorithm prefers visual content. Also, in a section that instagram database is always changing, like the News Feed, visual content is more attractive. Therefore, you are more likely to catch the attention of your potential customer.
90% of information is transmitted to the brain visually . No matter what type of ad you make, your image needs to be visually appealing and attention-grabbing.
Check out this offer for a detailed guide on image sizes for various types of Facebook ads and some tips on posting visual content.
They are relevant
Relevance is key to success when using Facebook advertising
Please note that you are spending money when someone views or shipping in the first place clicks on your ad (depending on the settings you use). If you show ads that are not relevant to your target audience, you are wasting time and money, and you are probably not going to be successful with any type of advertising.
Facebook recently launched a feature update to its advertising platform that rates your ads and assigns them a relevance score —kind of like Google Ads’ Ad Rank.
With the relevance diagnosis of your ads, you can evaluate what improvements can be made to the messages you target: from the quality of the ad (images, video, message and in comparison with others that run for a segment similar to yours) to the level of interaction and the conversion rate.
The more relevant your ad images, text, and landing pages are, the higher your rating will be and Facebook will favor your ads.
They include an attractive value proposition
A value proposition tells readers why they should click on your ad to learn more about your product.
What makes your product or service different from others? Why should whatsapp filter a visitor click on your ad to visit your website?
Your value proposition needs to be credible. Saying you offer the best sandwiches in the world isn’t going to make people go to your company page, but offering a 20% discount could change this. Perhaps making use of the social proof technique could help.