Wang has an insight into
Premium instant coffee corresponds to the past instant coffee, which requires hot water and stirring (Nestle, Maxwell). For three and a half meals, it can be prepar with ice water or ice milk, and does not require stirring. Dissolve in three seconds. There is almost no difference in quality and taste from freshly ground coffee. It has become a must-have for office workers and travellers. Not only is the product differentiat, its packaging is also beautiful. 5. the differentiation opportunities brought by category characteristics, seeks incremental markets to carry out micro-innovation on products, actively differentiates category characteristics, and strives to lead the brand position by taking advantage of the structural changes in new channels and new mia, and the changes brought by traffic. Cognitive dividend traditional brand oatmeal brand, 60%…