Wang has an insight into

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Premium instant coffee corresponds to the past instant coffee, which requires hot water and stirring (Nestle, Maxwell). For three and a half meals, it can be prepar with ice water or ice milk, and does not require stirring. Dissolve in three seconds. There is almost no difference in quality and taste from freshly ground coffee. It has become a must-have for office workers and travellers. Not only is the product differentiat, its packaging is also beautiful. 5.  the differentiation opportunities brought by category characteristics, seeks incremental markets to carry out micro-innovation on products, actively differentiates category characteristics, and strives to lead the brand position by taking advantage of the structural changes in new channels and new mia, and the changes brought by traffic. Cognitive dividend traditional brand oatmeal brand, 60%…
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It requires not only doing a good

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During major promotions, more support and subsidies for advertising can also be provided. In terms of underlying data, the two platforms can. Also build a system together and upgrade the model together to further improve data output capabilities and efficiency. Helping brands attract more new customers across platforms through open-loop marketing. Really doing a good job in open-loop marketing is far more complicated than just "cooperating with e-commerce platforms".  job of planting grass, but also paying attention to whether the cross-platform links are smooth. Carry out systematic engineering of data integration. At this stage, content platforms still need to invest more in advertising products, models and come up with concrete solutions that. Can be implement in order to work hard to change the past stereotype of only content cultivation. Understanding…
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So how should channel prices

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VIP groups are generally in categories two and four. Their sensitivity cannot only be based on cost, and the conversion cost of the private domain itself is lower than other channels. After all, you don’t need to pay for additional output such as traffic, just make repurchases, so generally speaking it is Use their conversion anchors to stimulate repurchase. 3.  be determined? First of all, should we keep discounting? don't want. The price system is a very comprehensive thing. Long-term discount prices will make users less sensitive to regular-priced products. In other words, when you use regular-priced products for daily use, people will not buy them. Discounts sell more frequently, which can stabilize a virtuous cycle of sales on a daily basis. Stores try to sell seasonal products Understanding this,…
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The maternal and infant industry

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How to effectively manage and promote project implementation? In recent years, the scale of the maternal and infant market has gradually increased, and brands have gradually increased their marketing investment in maternal and infant products. This article decodes the changing trends in marketing investment and user content consumption in  in 2023 to help practitioners better understand industry trends. In recent years, the market size of the maternal and infant industry has increased year by year, and maternal and infant brands have continued to invest more in online marketing. Facing the new generation of parents with new consumption concepts and content browsing habits, how do brands use online social media channels for marketing. These have become issues What changes have occurred in maternal and infan Saudi Arabia Phone Number List marketing?…
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It’s better to find an anchor

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 This is a typical anchor who doesn’t understand anything.So he only thinks about himself and puts the brand’s The price is messed up. Let me ask, if the "bottom price" that has never appeared before appears, how will you sell regular-priced goods in the future? I would like to ask, if the brand has signed a "minimum" contract with other anchors, how will it cooperate in the future? Um.  who understands the law. On the other hand, you need to comprehensively evaluate whether the pit fee is worth it and what it can bring you. When buying rice dumplings during For general small brands, it is more recommended to only Poland Phone Number List divide the commission. For companies that need additional endorsement and brand power. It is recommended to…
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Recommended content for you Tags

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Of course, I also hope that different brands can discuss related issues together. This article was originally published by @老狗 on Everyone is a Product Manager. Reprinting without permission is prohibited. The title picture is from Unsplash and is based on the CC0 agreement. The opinions in this article represent only the author's own. The Renren Product Manager platform only provides information storage space services. Appreciation Collection 15 Likes 3 For more exciting content, please follow Everyone is a Product Manager WeChat official account or download the App 2-year entry-level channel price sharing Laodou Follow adhere to digitalization, embrace new technologies, and share good content 5 works 15219 total reads  Full-link operation closed-loop planning 03-303285 Browse content tags Full-link operation closed-loop planning Fourth-party logistics (4PL) summary 05-251344 Browse fourth-party logistics…
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Private domain price is not relevant

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Shopping guide 1V1 is still an offline "order". For example, issue node coupons to batch users. Within the scope that you can bear, issue level coupons to users who have made repeated purchases or have converted on the shopping guide WeChat, etc. These allow the second and fourth types of people to get better discount anchors in your "closed environment". Of course, the more coupons you use, the more conversions you will get. In summary, in this type of model, what you can basically see is: "Store price" > "Online store price" = "Private domain price" "Store price" "Online store price" Two Using logic, different products can be derived differently. While stores will sell regular-priced products Headquarters + dealers I want to talk about this model Pakistan Phone Number List…
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The cost of live streaming is very uncontrollable

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For example: 30% of the products in account A (strongly recommended products) are sold in gift boxes. Account B sells 30% of single products with high sales (1+1 hot products are strongly recommended); Account C sells 30% of single products with high sales; other products that are not re-recommended remain the same price. The prices of these three categories of goods must be higher than the "prices" in the private sector. Why? Because of cost. . Generally speaking, you can use the ability of distribution to drive sales to unknown users, but it is difficult to achieve a super cost-effective ROI. Of course you have to think about This is the real small profit but quick turnover. I have seen an Oman Phone Number List exaggerated brand that sold hundreds…
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The store’s discount should not be less

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Stores try to sell seasonal products, limited editions, and city-limited products. Products with certain offline attributes. The prices in stores generally tend to be regular prices. And discounts across the board and at the same frequency can be provided at specific points such as the same brand day and private brand day throughout the year, and discounts in different regions can be provided in conjunction with shopping mall promotions.  than 80% of the regular price. Think about the positioning of your store and sell to emergency and quality-demand users. They want to get the goods today and do not trust the online store enough. The transformation of private domains They hope they can do it themselves. In-depth New Zealand Phone Number List experience and high demand for product freshness and…
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only the way to meet demand has

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The characteristics of new  are the criticisms, pain points, and unmet nes of consumers for old categori. There is only one reason why products can become popular. They seize the characteristics of new categori and seize new . 4. Segmentation Category: 80% of differentiat busins decisions come from how you discover new brought about by category differentiation. This requir insight into the original category differentiation, and a deep understanding of category is the basis of category differentiation. The origin of demand has never chang,. The birth of new category or category characteristics opportuniti are new opportuniti for brands. The power of "differentiation" the world rich and colorful. It is easier to create new brands Everything in the world from "differentiation", and "differentiation" is an Netherlands Mobile Number List inevitable trend…
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Evaluation of a product’s performance quality

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Win their favor. Generally, low-priced products can target this group of people, while high-priced brands, general trial packs, and low-priced product lines are more attractive to them. 20% price-thinking people: This type of people will comprehensively consider price, quality and other factors before making a final decision. Thinking consumers are usually more rational., price, etc., and then make a purchase decision. Generally, they are highly sensitive to discounts and bargains. What they like most is not "buy two, get three free", but "direct 20% off". Or for the same product parameters, if you sell it for 299 and it sells for 310, it will inevitably be the same. will sell you. 50% price comparison type: They will make a comprehensive This group of people will compare the cost performance of…
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Occupying Characteristics For a long time

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Product Power And have been the "Big Three" in the yogurt market, occupying more than 60% of the market share. It is actually very difficult for other brands to have a place in the yogurt category through a differentiat concept. In 2017, Company pioneer the addition of chee to yogurt, which not only enrich the nutritional value of yogurt. But also greatly improv the taste of yogurt. Start a new name . The product was well receiv as soon as it was launch, with   200 million packs a year after its launch, making it synonymous with chee yogurt. How to understand a product, a set of tangible and intangible combinations that satisfy consumer nes. Additional products the product’s  Not only core products, form products, and additional Malaysia Phone Number List…
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