We tell you what green marketing is all about and why investing in a strategy focus on a better future for everyone is good for your brand and your customers.
In this note, we give you 3 key tips to get it up and running.
The COVID-19 crisis brought with it massive changes in people’s habits , from the way they work and enjoy their free time to the way they consume .
These changes also involv changes in the way products are overseas chinese in worldwide database produc and distribut. In fact, one of the positive consequences of the pandemic is that it has generat the largest drop in CO2 emissions ever record in history.
This is a key fact at a time when care has been position
A core value for both parties: companies and consumers . And also, taking into account that, before the health crisis, a global study reveal that 73% of those survey would be willing to modify their consumption habits to ruce the impact on the environment, and that 49% would be interest in improvements and repairs purchasing those products that, simultaneously, were good for them and for the ecosystem, even if it meant paying a higher price.
Amidst so much uncertainty, being part of the solution is becoming a true philosophy among marketing specialists around the world.
In times of crisis, when customer relationships are more personal than ever, knowing what they ne or expect is essential . And green marketing is one of the resources marketers have to connect brands with a growing number of people who want to live their lives in a more sustainable way.
Motivations: Think about your brand, in which segment does it make a difference? Think about whether it connects with consumers who are more conscious of their savings (energy, resources, money), with animal and wildlife advocates, with health enthusiasts (organic products, non-toxic toys, etc.) and outdoor life ( trekking , skiing, climbing, camping, etc.).
Contents: Sustainable culture demands that industry
Specialists be genuine. Focus on transmitting authentic messages, commit to ucating consumers and, above all, give them the opportunity to participate. It is not about “selling” a position, but whatsapp filter about making the necessary changes to truly get involv in caring for the environment: from rucing energy consumption in offices to designing eco-friendly products and packaging .
Alternatives: Being part of the solution also means emphasizing good practices such as sharing, donating, rucing, recycling, reusing and exchanging, among others. Therefore, it is essential to create real bridges of communication with consumers to encourage various changes in habits. There are thousands of eco-friendly suggestions that we can all put into practice to make a difference.