What is Corporate Social Responsibility (CSR)?

For the business world, corporate social responsibility (CSR) is a relatively modern aspect, which emerged at the beginning of the digital transformation process .

It was not until the last decade of the past millennium that this concept began to gain strength, becoming incorporated into the organizational culture of many companies.

According to Gestiopolis.com , a business portal, the arrival of globalization, the development of ecological awareness, greater user demands and new technologies were some of the factors that encouraged the rise of CSR.

In this way we arrive at today’s reality, in which many organizations, of different sizes and sectors, are concerned about being a socially responsible company .

But what is CSR really and how do you know if a company is implementing it or not? Have you ever stopped to think about this?

We do! And that’s why we want to show you the most relevant aspects of this concept, including its meaning, importance, some examples of companies that apply it in Latin America and much more.

Are you ready to learn about all of these factors? If your answer is “yes,” check out the rest of this material!

What is Corporate Social Responsibility?

If we talk about social responsibility, yes, we can sweden telegram data define it as the commitment and obligations that members of a community assume among themselves and also before the rest of the community as a whole.

Logically, when transferred to the business field, the meaning is the same, simply that this burden or commitment is carried out, voluntarily, by corporate organizations.

In a way, this makes companies go a step further and not only benefit their environment through the generation of jobs and the expansion of the offer of products and services .

By taking into account corporate social responsibility, organizations directly and immediately impact the lives of citizens and communities through programs that promote economic development, education and many other social causes.

Furthermore, CSR is also a philosophy that is incorporated into the business vision, basing it on respect, ethical values, care for the environment and sustainability in general.

Why should companies apply this concept?

When focusing on the importance of applying think about marketing in an integrated way corporate social responsibility, we have to classify its benefits into two groups: those that directly benefit companies and those that improve the environment.

For organizations, having solid CSR programs and communicating them efficiently translates into the following advantages:

Better work environment

Remember that CSR is based on the business anhui mobile phone number list vision , which makes it part of the organizational culture. In this way, employees develop in a friendly environment where values, ethics, respect and tolerance are paramount.

All of this contributes to an optimal organizational climate, generating employees who identify with the company and are committed to its projects and objectives.

Increased confidence of shareholders or potential investors

Another characteristic of a socially responsible company (SRC) is that it is much less likely to face image damage, criticism and disapproval from consumers and markets.

Additionally, you are very unlikely to face fines and other government sanctions for failure to comply with certain rules or laws.

In turn, this makes it much less risky to invest capital in these types of organizations, since they have the potential to endure over time and operate in a stable manner.

Better positioning

Communicating the CSR campaign in the digital world and also offline contributes directly to brand positioning.

Having editorial calendars with content that addresses social issues and documenting community actions, among other things, improves a company’s perception in the market.

Socially responsible companies project a genuine, friendly and approachable image , which helps create audiences, followers and loyal consumers.

Well, these are some of the reasons why companies should implement CSR, from the point of view of internal benefits.

In addition, implementing this concept translates into contributions and improvements for society and the environment, such as:

Social and economic development

Corporate social responsibility programs involve actions that directly benefit citizens and communities, contributing in areas such as education and finance.

Undoubtedly, the more socially responsible companies there are, the greater the social development of a given locality or nation.

Greater transparency in business activities

Responsibility and honesty are some of the values ​​that are part of corporate social responsibility .

For this reason, the growth of ESRs is also related to the increase in transparency in commercial activity.

Reducing environmental impacts

Environmental awareness and care are some of the fundamental elements of corporate responsibility.

More and more companies are devising mechanisms, systems, methods and practices that allow them to develop their operations without affecting the environment.

What is a socially responsible company?

The lines above have already shown you some characteristics of socially responsible companies, but there is still more!

There are many more CSR parameters, developed by international, private and state organizations, that certify when a company can be valued in this way.

For example, the Mexican Center for Philanthropy has a decalogue that determines whether a company is socially responsible or not. Some of the parameters that companies must meet, according to this organization, are:

• responsible competitiveness;
• dissemination of values;
• favorable working conditions for quality of life;
• support of social causes.

Environmental care is also another element that differentiates socially responsible companies from the rest.