“Marketing is too important to be the sole responsibility of the Marketing department.” This is a jargon often used by
famous authors to describe the integration of the area with other sectors of administration.
If we work with Strategic Marketing, it is essential that the administration, sales and service teams, as
well as the products, are in tune with the Marketing department.
Ventarketing, for example, one of the initiatives formulated to satisfy this type of need, proposes the alignment between
Marketing and Sales.
Breaking down the walls that divide and drive different departments and thinking of the company as a living organism
with interdependent organs is essential to developing strategic action.
Don’t be too flexible or too rigid
Finding the balance in terms of flexibility can be mexico telegram data challenging, but it is essential. We cannot be too flexible because strategic thinking would lose its purpose.
A company or professional that changes its goals and objectives often conveys instability, indecision and lack of commitment.
On the other hand, being too rigid is not advisable either; after all, we live in a time of digital transformation where changes are accelerating and most communication trends operate in increasingly shorter cycles.
The most efficient tools and preferred media change radically every year, as do some management and sales models.
Strategic Marketing plays an important role in maintaining this balance by establishing a set of essential rules and objectives that remain the same even if tactical and operational methods change.
How does strategic marketing work in practice?
We can begin Strategic Marketing planning choosing the right hosting for your website as a basis for promotion from three basic questions:
- segmentation: which market will you compete in?
- positioning: how will you compete?
- schedule: when will he compete?
By answering these questions, even briefly, we can begin to design the most appropriate strategy for our business.
Initial planning
The initial planning of a Marketing strategy anhui mobile phone number list consists of gathering and discussing a series of studies about the business and its market.
Metrics and monitoring
Marketing actions must be constantly monitored to identify failures and inefficient tools, as well as to make important adjustments and optimizations. Digital Marketing stands out in this regard, as it allows for detailed and real-time data analysis.
Strategy study
Finally, the marketing strategy must be studied and evaluated by managers and by the companies and professionals that will be hired.
The objectives, in particular, must be plausible in the eyes of all if the planning is to be approved and implemented.
We can conclude that Marketing in the past has been very tactical and is now moving towards an increasingly strategic approach in all its definitions.
Do you want to further improve your knowledge in Strategic Marketing? Then, check out our Ventarketing ebook, to learn how to choose the right metrics and align your marketing and sales teams!