If you are paying attention to this topic, you are already much better prepared to implement corporate social
responsibility in your business.
The first step in applying this concept is to know for sure what it is about and what its impacts are, both external and
internal.
Only in this way can CSR be integrated into the business vision and promoted among the different work teams, as well
as within the board of directors.
In addition, there are other steps that must be followed to develop a corporate social responsibility project or campaign,
including:
1. Define interest groups and activities
Social responsibility programs are always switzerland telegram data geared toward specific groups or
communities .
A socially responsible company knows who it wants to help and, in addition, defines and plans actions and activities to
achieve this.
2. Set goals and objectives
CSR should be managed like any other area of a discover what strategic marketing is and how to apply it to your business business. All projects related to it must contemplate realistic and measurable objectives and goals.
Likewise, at the end of these campaigns, assessments or analysis of results must be carried out, which allow identifying
areas of improvement for future actions.
3. Measure results and constantly monitor
Continuous monitoring is another essential anhui mobile phone number list factor when implementing corporate social
responsibility.
It is important to frequently measure the impacts and results of actions and activities, as well as compliance with
established parameters and schedules.
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4. Communicate the actions
Finally, a good corporate social responsibility program is accompanied by a solid communication strategy.
As this is an area aimed at the environment and the community, CSR actions must be shared and disseminated.
What responsible companies exist in Latin America?
Young Latin American entrepreneurs , as well as businessmen with extensive experience, have contributed to the rise of
corporate social responsibility at the global and regional level.
In Latin America, there are organizations that even include CSR in their business model, since they were born with the
mission of contributing to specific groups of people.
One example is Prev UPP , a company founded by the young Chilean Pedro Aguilera, which produces and markets a
pad that prevents pressure ulcers, which is specifically aimed at people who require wheelchairs to get around.
Other very good examples of corporate social responsibility can be found in the Mexican market, through companies such as Grupo Modelo and Restaurantes Toks.
In the case of Grupo Modelo , a company dedicated to the production and sale of beer, it has 7 schools aimed at learning to read and the use of technology, among other things.
In addition, the organization carries out volunteer work in conjunction with other organizations, many of them related
to environmental care.
Meanwhile, Toks Restaurants has programs focused on reducing waste emissions, mainly plastics, and a green fund to
support employees.
That’s all! If you’ve read this material carefully, you’ll already understand what corporate social responsibility is all about and what aspects characterize companies that apply the concept.
Don’t forget that CSR contributes to market positioning and fosters a better work environment, in addition to directly benefiting the community.
Did you find this article interesting? If you are interested in the topic of CSR and want to learn more concepts that will allow you to leave a positive legacy as an entrepreneur, take a look at the following material:
How can your company leave a positive mark on the world? Get to know Social Marketing !