This is a situation that the global digital advertising market has finally recover from after experiencing a downturn for many quarters. Winning back Chine advertisers and waiting for Chine overseas merchants to regain confidence are important factors in determining this situation. “Last year, everyone was ‘moving forward’ and holding their wallets tightly. , but from the perspective of the consumer situation, it is not than last year.” A senior cross-border seller said, “Advertising budget There is unlikely to be a big growth.” This judgment has been affirm by many peers. The marketing managers of several overseas brands point out to Power that in 2023, inflation will continue, and overseas users’ consumption decisions will become more conservative. l with the recovery of offline consumption, online traffic costs will rise.
overseas brand Power said
conversion rat will decline, and product The of price competition Greece Phone Number List is still a headache for merchants. According to data from the Adobe Digital Price Index (DPI), in April 2023, U.S. e-commerce fell 1.8% year-on-year. This was the eighth consecutive month of year-on-year decline, and it was down 0.7% month-on-month from March. The of non- such as flowers, gifts, consumer electronics, home a, sporting goods, toys, home and garden all fell year-on-year. While the p of i and pet s relatively, their growth rat also for seven consecutive months. This is the t indicator that consumers are adjusting their spending accordingly. “We usually increase marketing i the off-season period from January to May to prepare for the peak season. But we dare not do this this year because the forecast of the situation is not very optimistic.” The person in charge of overseas marketing of an .
living conditions and even life
One fact is that the revenue recovery of digital advertising Benin Phone Number List platforms may reflect that merchants invt more marketing budgets in the first quarter, but it do not mean that their traffic difficulti have been solv. “Whether it is social or some traditional paid bidding advertising mia such as search engin, the overall traffic cost is still rising.” Chen Yong, founder of overseas marketing service provider Severs, point out to Ebrun Power that the of traditional digital advertising It is getting worse – “From the second half of 2022 to the first few months of 2023, the overall conversion rate continu to decline, with a decline of about 8%-10%.” “Poor traffic efficiency directly leads to high customer acquisition costs. This is fine for some high-premium brands, but for brands/products that are affordable or have very thin gross margins, this is a phenomenon that their or death.
