Instagram advertising statistics

Instagram ‘s advertising versatility makes it a marketer’s dream.

From sponsored content and boosted posts to Stories, Reels and shoppable links, there are many ways to reach and engage your ideal customers Instagram advertising statistics.

Here are the Instagram advertising statistics you should know:

Instagram has the second-largest reach of telegram data all social media advertising platforms in the US, with 161,700,000 users (DataReportal, 2023 )
It is estimated that 71% of American businesses have Instagram accounts (Khoros, 2022 )
More than 200 million businesses use Instagram’s advertising platform (Instagram, 2023 )
On average, Instagram users spend 30.1 minutes a day on the platform (Khoros, 2022 )
83% of users say they discover new products and services on Instagram (Khoros, 2022 )
61% of Instagram’s advertising audience is between 18 and 34 years old (Stastista, 2023 )
Less than 7% of Instagram’s advertising audience is over 55 years old (Stastista, 2023 )

Competition will always be strong on Instagram. But the fact that users spend so much time on the app and many are open to learning about new brands and products means it should remain a priority on your advertising agenda.

Additionally, the platform’s broad global reach makes it ideal for businesses with diverse target audiences.

Read more: Timing is key to achieving high engagement rates on Instagram and other social media advertising platforms. Get organized for the year ahead with our article How to Create a Social Media Content Calendar .

X Advertising Statistics

X has had an interesting ride since the creation and design of a loyalty program its acquisition by billionaire Elon Musk. So should the app formerly known as Twitter still be on your advertising radar?

Here’s what the data tells us:

X ads have a potential reach of 528.3 million active users (X, 2023 )
The average X user spends 34.8 minutes a day on the platform (Khoros, 2022 )
64.3% of X’s ad audience identifies as male and 35.7% as female (Kepios, 2023 )
82% of B2B companies use X (Khoros, 2022 )
77% of X users have a better impression of a brand when they respond to a post (Khoros, 2022 )
In 2022, advertising engagement on X increased by 32% year-over-year (Khoros, 2022 )

The number of X profiles may have decreased since the rebrand , but it’s clear that the platform still has the power to attract certain types of users.

Competition for attention is high, especially among B2B companies. But if X’s predominantly male audience fits your ideal customer profile, compelling ad copy can still drive sales.

Learn more: X ads work best as a support to an ongoing search engine optimization (SEO) strategy. Learn how to increase visibility on the platform in our guide How to Create a Twitter SEO Strategy .

TikTok advertising statistics

TikTok’s rapid rise in popularity makes the channel hard to ignore for online advertisers , especially since it offers a wide range of advertising formats and targeting options.

Here are some facts and figures about TikTok’s online advertising potential:

TikTok has the third largest reach of all social media advertising platforms in the US, with over 150,000,000 users (TikTok, 2023 )
On average, TikTok users open the app eight times a day (Khoros, 2022 )
Users spend an average of 23.6 hours per month watching TikTok content (We Are Social, 2022 )
TikTok users are 1.5 times more likely to immediately purchase something they discovered on the platform compared to users of other social media platforms (Khoros, 2022 )
TikTok users are 1.5 times more likely to convince a friend or family member to buy a product they have seen on the app (Khoros, 2022 )
36.2% of TikTok users are under 25 years old (Statista, 2023 )

The fact that TikTok users spend so much time on the app makes it a solid choice for placing video ads, especially for businesses targeting Gen Z consumers (those born between 1997 and 2012 ).

Providing instant gratification through short, impactful clips is the best way to succeed on TikTok.

Given the short time you’ll have to gain users’ trust, try complementing your ads with some influencer marketing . This way, you can gain the trust and following of high-profile users in your field.

Snapchat advertising statistics

Snapchat is well known for its interactive czechia businesses directory and immersive advertising capabilities. Its augmented reality filters, for example, offer great creative potential to businesses.