We’ve known for a while that mobile marketing is important. These statistics confirm that consumers’ love for smaller screens continues to grow.
Rising spending tells us that advertisers are sensing this trend, too. They’re responding by allocating an even larger share of their budgets to mobile search, social media, and video marketing. To keep up with the competition, you’ll need to do the same and use the right ad formats.
For further reading: Explore the mobile advertising formats and tactics available to you, and learn how to choose the right ones in our guide How to Leverage Mobile Advertising .
Social media advertising statistics
The social media marketing landscape whatsapp lead is constantly changing, aligning with evolving consumer preferences around content consumption.
Stay on top with the help of these social media advertising statistics:
- More people discover new brands, products and services through social media ads than through word-of-mouth recommendations, brand and product websites and consumer review sites (DataReportal, 2023 ).
- Social media ads are the leading source of new brand discovery for internet users aged 16-24 (DataReportal, 2023 )
- The top three social media channels based on potential ad reach in the United States are:
- Facebook: 188,050,000
- Instagram: 161,700,000
- TikTok: 150,000,000+
(DataReportal, July 2023) (TikTok, March 2023 )
- The average click-through rate ( CTR) of an ad on social media is 1.36% (Statista, Q2 2023 )
- Social media advertising spending is projected to reach $207.1 billion by 2023 (Statista, 2023 )
- The average US social media buyer is projected to spend $779 across social media in 2024, and $937 in 2025 (Insider Intelligence, 2022 )
- There are 4.88 billion social media user identities, which is equivalent to 60.6% of the population (DataReportal, 2023 )
- Social media users are currently growing at a rate of 9.6 new users every second. (DataReportal, 2023 )
- The average social media user spends 2 hours and 24 minutes using social media every day (DataReportal, 2023 )
- The average social media user gamification for team motivation uses 6.7 platforms per month (GWI/DataReportal, 2023 )
Traditionally, brands have used social media as a promotional tool to promote themselves and engage their target audience. This remains crucial.
But now, consumers can purchase products directly on social platforms. The advent of social commerce introduces a new dimension to marketing strategies.
Now that consumers can purchase through direct links (like in the TikTok example above ), it’s vital to vary your online ads. Use some to drive traffic to your online store, and others with more direct language to encourage quick sales.
Further reading: We review the best social networks for advertising and offer tips for creating compelling ad campaigns in our Beginner’s Guide to Social Media Advertising .
Facebook advertising statistics
As the most widely used social media platform in the world, Facebook can be an ideal place to target almost any demographic with online ads and other marketing campaigns.
Here are some revealing statistics about Facebook’s current position in the advertising market.
- Facebook has the largest reach of any social media advertising platform in the US, with 188,050,000 users (DataReportal, 2023 )
- Only 25% of users access Facebook through a laptop or desktop computer (Khoros, 2022 )
- 40% of Facebook advertisers use the Click-to-Messaging format (Meta, 2022 )
Even though many of its competitors have czechia businesses directory gained massive popularity in recent years, Facebook remains hugely relevant to internet users. That means it’s almost certainly relevant to you as an online advertiser, too.
In particular, pay close attention to Facebook’s ” Click-to-Message ” feature , which looks like this: