Not all leads perceive price in the same way. How do different types Experience shows that price perception varies greatly depending on customer segmentation.
Pragmatic customers . These customers carefully examine the price and evaluate the value for money. They are willing to pay, but only if they see a clear benefit. It is important to work with such customers based on facts and arguments, focusing on the long-term value of the product.
Emotional clients
Their perception of price depends on their emotions. How do different types Not only the quality of the product is important to them, but also the atmosphere of communication with the manager. In this case, the sales manager should focus on emotional aspects and a personal approach.
Thrifty clients . They are looking for the lowest mobile database possible price and tend to doubt any additional service. Working with such clients helps with offers of promotions, discounts and other forms of stimulation to purchase.
Loyal customers . These leads are loyal to the brand and are willing to pay a little more for a familiar product. For such customers, it is important to emphasize the reliability of the company and the stability of the product quality.
The Role of the Sales Manager in Price Perception
The sales manager plays a key role in how the lead perceives the price. The communication strategy and the ability to explain the cost of the product can significantly change the customer’s perception of the price.
The main tasks of the manager in this process are:
Handling objections. One of the most common singapore number questions is “Why is it so expensive?” A competent manager can explain the cost of a product in a reasoned manner, giving examples of its value to the client.
Justifying the cost . Customers are much more likely to agree to a how do different types of leads perceive price? price when they understand what they are paying for. Transparency and openness in communication reduce the number of objections.
Maintaining trust
The tone and style of communication of the manager can either strengthen or destroy the client’s trust in the company. A professional and competent approach increases the chances of a successful completion of the transaction.
Personalization of the offer . Customers appreciate an individual approach. For example, a manager can offer a customer a solution that best suits their needs, which helps smooth out the perception of the price.