With hybrid sales strategy becoming the 5 tips for conducting online dominant mode today, sales professionals need to continue to hone their skills in conducting online meetings in addition to in-person interactions. Additionally, the global video conferencing market is expected to reach $14.58 billion by 2029 (Fortune Business Insights), hinting that these platforms will be relevant for years to come.
Prepare to conduct online meetings efficiently
Researching your prospects is just as important as making the presentation. There are a few steps you need to take when a lead enters your sales cycle.
Even if it’s a marketing qualified lead (mql), you phone number list should dig deeper. By looking at their social media profiles and websites. For example, see what they post on linkedin and check for recent news. Articles about the company’s current or upcoming projects.
If possible, email the lead and schedule an initial call. To discuss desired outcomes, budget, timeline, and the right decision makers to reach out to. This upfront work will help you build a 5 tips for conducting. Online more accurate buyer persona that will be useful when meeting with the lead online. However, this upfront work is time-consuming and cannot be done for every prospect.
Make the client feel special
Personalized customer experience is no longer a nice-to-have in B2B sales, it’s become a necessity. In fact, 80% of customers are more likely to buy from companies that offer a personalized how do different types of leads perceive price? experience (Epsilon). After all, decision makers are people, and sales professionals need to make their presentations engaging and connected to customers’ emotions and needs.
Online sales meetings give you the opportunity to create a customized presentation for each client and split the screen to show all relevant promotional videos and web pages. Make sure that each point presented is related to the client’s problems. It is very important to focus the presentation on the client, rather than blindly presenting offers or benefits of your product.
Avoid meetings on Mondays and Fridays
Scheduling online sales meetings is not an easy task. Research shows that online meetings are poorly received on Mondays and Fridays (Human Resources Online). Conversely, another study found that the best time to schedule a sales call or meeting is Wednesday between 4 and 5 p.m. (Salesmate).
Ultimately, the right time for online meetings is the singapore number time that works best for you and the decision maker. Offer the client multiple options for online meeting times to make things easier. Make sure the decision maker accepts the meeting invitation and send them a reminder email the day before the meeting, just in case. You can also leave these administrative tasks to a CRM that will pre-schedule online meeting timeslots on your behalf.