Although a website serves many functions in digital marketing! it isn’t designed to directly convert. Its information and other elements could distract the user and lead them away from their initial intent. In these cases! it’s best to direct users directly to a landing page! which is independent of the rest of the site. Its purpose is to be very specific and direct in order to achieve its objective! whether it’s to convert! sell! subscribe! or download.
1. To improve Ad Rank
Just as Google assigns Page Rank to websites phone number library for providing their users with quality content! it also rates their ads. The main factor in Ad Rank is the user’s experience after clicking on an ad. This is determined by whether the landing page actually contains the information they are looking for and meets their expectations. A landing page should be consistent with the ad and use the same elements so that the user can relate to it as a whole: logo! images! and language.
The advantage of landing pages is that you australia database directory can create a different one for each call to action. Because the content is consistent with the ad! your ad will rank well and appear more frequently in Google search results.
2. To increase conversions
Websites with too many elements and why online shoppers abandon their shopping carts and how to stop it navigation options are overwhelming and distracting. On the other hand! landing page designs are specifically focused on generating leads! so they have a cleaner design. These pages typically lack a navigation bar to prevent the user from “leaving the site.” The page maintains its relevance with good! timely! compelling content and a highly visible call to action! all with the goal of generating a conversion.
The decision to stay or leave a page is made in just a few seconds. All the elements on a landing page allow the user to immediately identify what it’s about! and the action they should take is clearly presented. The features a landing page must have to achieve this are.