Despite the convenience of online shopping, e-commerce businesses face a major challenge: how to prevent consumers from abandoning their shopping carts. In fact, in Chile, some stores report abandonment rates exceeding 70 percent , which is similar to the global trend. What causes this phenomenon?
Clearly, convenience isn’t enough for internet users. Consumers demand quality, efficiency, and accountability from brands, which explains the multifactorial causes that lead to the abrupt end of a purchasing process. What are these causes and how can they be countered? The website Econsultancy developed a Guide to Good Practices for E-Commerce that explains this topic. Let’s take a look at the details.
1. You feel pressured to make a purchase
E-commerce platforms must have a clean email list design, eliminating any elements that could be annoying to customers or hinder the transaction. However, it must be responsive and provide the necessary options to prevent consumers from feeling prematurely pushed toward a purchase.
Customers should be able to browse the site australia database directory easily, save what they’re interested in in their cart. T and continue browsing other products without having to complete the conversion immediately, especially if they don’t want to buy yet. Furthermore, it’s very important that the site be prepared to prevent the loss of data the customer may have entered. This data should be stored temporarily so that the user doesn’t study: social media is creating distrust, and will people continue to use it? waste time entering the same information repeatedly if they need to log in again.
2. Use the shopping cart for research
With all the shopping options available online, it’s common for internet users to do their resear