If there is one field that lends itself to content marketing, it is recruitment and employer branding. Because how do you, as an employer, get the right people to want to work for you, exactly when you need them? Exactly: by showing your target group who you are, by contacting them at the right time and by building a relationship together.
You have so much to say
Make yourself known as an employer. And get to know your potential employees. Content marketing is hot. Everyone the device consists of two main unitswants ‘something’ with content, also in recruitment. How do you tackle it and how do you ensure that your approach is a success? In this article I will show you how you can embed your content marketing strategy in your organization. Yet you often see that enthusiastic initiatives slowly die out. Too bad, because you have so much to discuss with your potential candidates.
5 Content Marketing Ideas
In this blog I will give you some suggestions for themes that you can highlight. Don’t forget the golden rule: in content marketing you don’t talk to, but with your target group. Always look for topics that connect you both.
With content marketing you don’t talk to your target group, but with it.
1
Employer branding depends on a clear profile of your organization as an employer. Who are you, what is your mission, marketing list what goals do you pursue and what are your most important standards and values? Candidates want to know who they are connecting with. Be original, honest and authentic. Tell your story, main features of a system for metallurgical and industrial industries create an experience and discuss this with your target group. After all, content marketing is about reciprocity. Software company AFAS proves that this can be done with a bit of humor.