Anyone who is latently or actively looking for another employer does not only want to know for whom they will be working, but also with whom. Let candidates get to know your employees, their future colleagues. Who are they, where do they come from, what does their work entail and what inspires them in their job and in their life? A tried and tested method for this is videos and blogs. But expressions of employees at parties and on social media can also contribute very well to your content marketing the disadvantages of such lamps strategy. ABNAMRO has a wonderful Facebook page where you can meet colleagues in person, as it were, and where you experience more than the usual story.
How does your organization make a difference?
A rewarding theme for content marketing is the core business of your organization. What are you good at, what products do the costs involved in adopting the system includeyou make, what services do you provide, what knowledge do you want to share? The statement ‘recruitment is increasingly becoming marketing’ also applies the other way around: marketing is increasingly becoming recruitment. Because who wouldn’t want to work for a company with such a cool product as Google, Heineken or KLM? Show what your organization excels in, what you are passionate about and what contribution your organization makes to the environment and the right candidates will automatically come to you.
Who is it about?
Following on from the previous point, the question is who you are doing it all for. Which target groups do you serve as an marketing list organization, how do they benefit from your products or services and how do they view your organization? Candidates increasingly indicate that when looking for a new job, the relevance of the work and social involvement are of paramount importance.