WhatsApp has long since ceased to be just a platform for social interactions and has become an opportunity for companies that want to expand their sales channels and improve communication with customers.
With the success of the platform, in 2018, Facebook launched WhatsApp Business, an extension of traditional WhatsApp focused entirely on meeting the needs of companies.
And according to a survey carried out by Opinion Box, the success of WhatsApp Business in Brazil is proven, as 79% of the people who participated in the survey stated that they speak to companies through WhatsApp.
What is WhatsApp Business?
As we mentioned above, WhatsApp Business is a business version of the platform you already know today.
With exclusive features such as automatic responses, labels to organize conversations and a product catalog, WhatsApp Business is a great tool to help small businesses increase the efficiency of their business or optimize relationships with their consumers.
With customers becoming increasingly demanding when it comes to communicating with businesses, WhatsApp Business offers great features to automate responses and processes, allowing businesses to manage a large volume of messages efficiently, ensuring customers receive faster responses.
According to research by Opinion Box, 77% of respondents use WhatsApp to request information or ask questions, while 69% use the platform for technical support.
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WhatsApp Business PPE
The API version of WhatsApp Business is an option for medium to large companies, which offers similar functionality to the WhatsApp Business app, but with much more advanced features.
This platform allows businesses to integrate WhatsApp with websites and software, which streamlines data organization and makes it easier to access records of previous conversations.
Businesses can also obtain the official verification ecuador whatsapp data badge through the API, which helps increase brand credibility and user trust when communicating with the business.
In addition, the API version also enables the automation of customer service through the implementation of chatbots, which can, for example, clarify doubts and send invoices efficiently and quickly, improving the agility of simpler processes.
Companies that use automation in communication strategies
Some brands, from national to international, use WhatsApp Business to strengthen relationships with their customers, offering faster support and more personalized service.
Coca -Cola Brazil, for example, uses its virtual assistant, Kora, to serve customers who arrive through the platform, offering options ranging from coupons and offers, job vacancies at Coca-Cola, information about the company or complaints.
Zendesk , which became a success story for WhatsApp Business, reduced the workload of engineers, expanded the use of WhatsApp among its new customers 8 online business marketing strategies to free up turnover and increased the number of messages sent per second within the platform .
Another brand that makes good use of WhatsApp Business to streamline communication with consumers is Claro , which offers options such as technical support and service requests.
invoices directly on WhatsApp, in addition to the possibility of dealing with other matters with human assistance.
What are the benefits of using WhatsApp Business?
1 – Improved customer service
Automation helps streamline customer service by reducing wait times and making the process simpler and faster.
2 – Increases team efficiency
By scheduling responses to some of the most china phone numbers frequently asked questions, your team can focus their attention on more complex services, which require more specific responses to what the customer needs at the time.
3 – Helps increase conversion rate
By facilitating the purchasing journey, reducing waiting time for service and with ready answers to clarify the customer’s main pain points, for example, the chances of the consumer giving up on making a purchase are much lower than if they had to wait a long time to be served.
Read also: Lead generation: learn how to gain new customers online.
Things to consider when using WhatsApp Business
1 – Keep it personalized
Avoid overly generic responses and always choose to personalize messages according to your brand’s tone of voice.
2 – Pay attention to data security
WhatsApp can be a great channel for communicating with customers, but you need to ensure that sensitive information and data are protected.
The LGPD provides some guidelines to be followed to ensure greater protection and consent in the exchange of messages between companies and consumers.
3 – Avoid automating too much
Automation can bring many benefits, but it can also make your company’s communication very impersonal.
People don’t like to feel like they’re talking to a robot, so remember to leave open the option of speaking to a human customer service representative, for example, if your customer feels more comfortable receiving help from an attendant.
Linklist Integration: Maximizing Efficiency
Another great advantage of WhatsApp Business is the possibility of integration with various software and tools, such as Linklist.
This integration allows you to manage conversations efficiently, as well as allowing customers to start conversations with a simple click, making contact much more practical and accessible.
You can try Linklist for free by clicking here.
The benefits are incredible, but you need to use them in moderation.
Automation in WhatsApp Business is a powerful tool that, when used correctly, can bring significant benefits to businesses. It not only streamlines processes and increases efficiency, but also improves the customer experience.
With the right strategy and a balance of automation and human interaction.