Organic traffic is obtained through your own channels , created to share content and encourage spontaneous (and free) interactions between your target audience and your company!
Examples of owned channels include:
- Your website;
- A blog on your website;
- Or your social media profiles.
In them, interactions can be defined as:
- Access to your pages;
- The number of likes on your content;
- The number of shares of your posts;
- Your viewing numbers;
- And your conversions (when mexico telegram data someone clicks on an offer or decides to register as a lead instead of just a visitor).
Unlike paid traffic, the results of organic traffic happen in the long term , but they are much more lasting!
An organic traffic source planned with Digital Marketing can bring new visitors and leads for life — maybe forever!
I have put together a quick explanation open yandex browser for you about the difference between organic traffic and paid traffic, presented by the COO here at Orgânica — and my success partner — Lauro Becker:
How to start an organic traffic strategy?
Strategies aimed at obtaining organic traffic are at the heart of success stories in Digital Marketing because they are great choices for the medium and long term!
Actions such as producing relevant sault data content for your audience do much more than attract traffic to your website or online store — they also:
- Generate value;
- Establish trust;
- And increase your brand authority!
This is an effective way to show that your company knows what it is talking about, as well as creating a more open relationship with your audience.
But just publishing content is not enough!
There needs to be a lot of planning to ensure that the material is original and of quality in an effective strategy — truly capable of attracting organic traffic that converts into sales!
Start by understanding what type of content your audience consumes and how that material reaches them.
Then, build your planning on top of that!
Identifying the main product lines
To plan a content strategy and attract organic traffic to your website , first identify what the most important uses of your main product lines are!
Groupings can be made based on:
- The uses of the products;
- Their characteristics;
- And your audience segmentations.
To give you an example, imagine that your online store sells wines. Some of your product lines would then be:
- Red wines;
- White wines;
- Wines to accompany red meats;
- Wines to accompany poultry;
- Imported wines;
- Rare wines.
The first two categories (red and white wines) refer to the characteristics of the product.
The next two (wines to accompany meat and poultry) are related to the uses of the product.