A website audit is a comprehensive analysis of a website’s performance, structure, and content.
The main goal of a website audit is to identify issues and areas for improvement so that they can be addressed. This will improve the site’s user experience (UX), SEO, and overall effectiveness in achieving your goals.
Think of a website audit as a thorough checkup.
Includes at least some of the following aspects:
- Technical SEO : Evaluating the shop technical aspects of the website, such as site speed, mobile friendliness, URL structure, crawlability, and indexing. Technical SEO efforts ensure that the site can be easily accessed and understood by search engines.
- On-page SEO : Examining individual web pages to assess the likelihood that search engines will rank them highly. Optimization efforts focus on aspects such as meta tags (meta titles and meta descriptions), keyword usage, and content quality.
- Backlinks : Evaluating a website’s link profile (i.e. the quality and quantity of backlinks pointing to the website). This helps identify potential issues with spammy or low-quality links that could hurt search engine rankings.
- Conversion Rate Optimization (CRO) : Evaluating the website’s ability to convert visitors into customers or achieve other desired actions. Such as subscribing to a newsletter or filling out a contact form.
- Competitor Research : Compare your site to your competitors in any of the above aspects. This helps identify opportunities for improvement.
- Social Media : Examine which social platforms your business is present on, whether profiles are up to date, and what content best contributes to your business goals.
A website audit typically concludes with a detailed report highlighting issues and offering recommendations for improvement. Ideally, the website audit will prioritize those recommendations as well.
It is best to perform website audits periodically.
But don’t worry: you don’t have to do them manually over and over again if you use the right tools.
Site Audit only needs to be set up once, and then performing regular audits is easy.
Go to the section on how to perform a technical audit to learn more about creating a project in Site Audit.
Why perform a website audit?
Remember our analogy: A website audit is like a medical checkup.
The test can reveal problems such as how leads perceive price: what it means for sales high blood sugar, and your doctor can recommend a plan to address them.
The same goes for website audits. Audits uncover issues that are matched with recommended fixes.
And just as your health is measured by things like blood pressure and cholesterol levels, the health of your website is measured by key performance indicators (KPIs).
Some examples are:
- Number of indexed pages
- Core Web Vitals (a set of metrics that evaluate user experience)
- Number of organic queries per page
- Positions (organic rankings)
- Click-through rate (CTR)
- Organic traffic.
- Organic conversions
You could monitor them in tools like Google Analytics or Google Search Console . And when they don’t show positive results, you’ll look for a cause and a way to address it.
For example, you can monitor how many visitors come to your site through organic search and how they behave once on your site:
But there are tons of potential KPIs.
That’s why we recommend running specific types of website audits whenever you see certain KPIs deteriorating. This way, you can focus the audit on the areas of your site that are associated with the metric in question.
Consider that there is no point in auditing your backlinks when your page speed is slow. To do this, you should look at the technical elements of SEO.
6 types of website audits
Think of KPIs as triggers for czechia businesses directory different types of website audits.
For example:
- Seeing your indexed page count decreasing? Perform a technical SEO audit.
- Do you notice your rankings dropping on a popular page of your website? Do an on-page SEO audit.