Unfortunately, waiting any longer to migrate over to Google Analytics 4 will only make the switch more disruptive. The big issue with switching over is that your Universal Analytics data isn’t carried over to GA4, largely because the new version of Analytics moves away from Google’s previous user tracking methods.
As the web moves away from cookies
Google is switching towards AI-powered whatsapp number database behavioural modelling and other non-invasive methods to capture data.
This means a lot of your Universal Analytics data simply isn’t compatible with Google Analytics 4. By switching over to GA4 as soon as possible, you give yourself more time to collect data in the new system and make better use of its predictive analytics capabilities.
This is crucial for minimising the gaps in data as you make the move over to the latest version of Analytics.
Google Analytics 4 also brings a lot of new reporting capabilities to the table but you need to set the system up correctly to collect the data that really matters to you. Again, time is your friend here and the sooner you start setting up Google Analytics 4, the more time you’ll have to make sure everything is working how it should.
Waiting to make the switch will only increase the volume of data you miss out on and hamper your analytics for longer once you move over. It will take months to build up a reasonable dataset that even begins to make the most out of Google Analytics 4.
Still concerned about making the switch to Google Analytics 4?
If you don’t have the resources (or time) to if you gamble in this fashion, you can set up Google Analytics 4, we can help you make the switch. We provide a complete migration service that sets the system up to meet your needs and minimises data loss.
Essentially, this involves creating a new GA4 property for you and running it alongside your existing Universal Analytics (GA3) property.
The process includes:
- Basic setup: We create your new Google Analytics 4 account at the property level, allowing us to run it concurrently with GA3 to collect data for the first 1-2 months.
- GA4 events: Add events in your new account to track key user actions on your website – ag: CTA clicks, items added to shopping cart, form interactions, video views, etc.
- GA4 goals: Create goals using your GA events (where applicable) so that you can track key conversion goals and objectives as users interact with your website.
- GA4 audience configuration: Add configurations to collect and view data for different audience types – eg: organic traffic, new visitors, returning visitors, buyer personas, etc.
- Confirmation: After the initial setup process, we let your new GA4 property run and confirm that it’s collecting data as expected after the first month.
Try our Google Analytics 4 migration service
If you need help moving over to Google europe email Analytics 4 our Data Analytics migration service will make the switch for you without disrupting your current analytics system. Call us on 02392 830 281 to speak to our search marketing team or send us your details for more information.