What happened to Threads Despite having one of the lowest user numbers in Brazil, lower than networks like Pinterest, X (formerly Twitter) is one of the most valuable companies in the world, and Elon Musk knew this when he bought it. However, since the new management gained full power, the social network has been taking questionable directions, which displeased some users. To fight back, Mark Zuckerberg, owner of Meta, decided to launch Threads. But it didn’t work out very well.
From X (formerly Twitter) to Threads: Understand the success of text-based social networks in Brazil
Despite having emerged in the early 2000s, around the same time as Orkut, Twitter gained notoriety in Brazil around 2009, when social networks were beginning to show the influence they would have on our daily lives as they do today. After successes such as MSN, and Facebook, later Instagram and WhatsApp (today all part of the Meta group), Twitter established itself as a huge success among celebrities and fan clubs, and a true entertainment factory, allied with television with the use of hashtags in Trending Topics, for example. But, with the name change, its objectives also seem to have changed significantly.
Meta, the company that owns everything, creates Threads to beat X
Over time, social networks began to What happened to Threads to the reality in which they were needed, and the parent company Facebook ended up buying the rights to Instagram and WhatsApp, integrating them all into a single network, valuing security and switzerland whatsapp number data people who did not comply with its terms of use. It was then that Elon Musk bought Twitter, promising not to ban anyone from the app for any comment, since freedom of expression should be the priority on a text-based social network.
This is where the story begins, with Elon Musk doing everything he can to change social networks to his liking and adapt the world’s largest text network to his needs. And in a scenario of dissatisfaction with Twitter, Meta developed Threads, an alternative for users. In fact, as a result of this dissatisfaction, many people ended up migrating to Threads in view of the most recent changes announced by Musk. The only question is: according to the public, Threads was launched hastily and lacked many features, among them the personalized feed for the people we follow. And really, does it make sense that 90% of the posts are from people we don’t know? No.
This lack of resources meant that Threads’ popularity was short-lived, with many people returning to Twitter. And now that Elon Musk has – quite literally – shut down Twitter, officially naming it X and ending the blue bird identity, is there any worthy competitor to the new Twitter?
Threads, Meta’s Twitter, is going through a rocky moment, but it’s making numbers!
As we mentioned here on the blog in May, Meta was going to launch a new social network to compete with Twitter. The fact is that the rumor respond to a negative review? reality and it became the social network spin-off of Instagram.
Breaking records and with several posts from influencers making generic comments throughout the week, Threads quickly became a hot topic, and as soon as it arrived, the wave swept it away. Threads has lost more than 20% of its active users, comparing the last few weeks with its debut week, and the time spent using it in the US has dropped from an average of 21 minutes per day to 6 minutes. It’s been a month since the social network launched, and the flow of organic posts is still minimal, with low interaction and, apparently, low expectations of longevity. What happened to Threads?
This is not the first time that Brazil has replaced its social networks: Will Threads become a plan B?
Even though he is the same creator of the cyprus business directory social networks in the world, Mark was unable to buy Twitter, which remains unstoppable. The fact is that, without the negotiation, there was a promise to end the monopoly of text-based social networks by launching a worthy competitor. But all this noise didn’t even make a dent in the other. And it wasn’t just Threads that tried to win over audiences dissatisfied with Twitter.
We’ve had BlueSky and Koo doing the same thing, each with its own features. However, the cyclical movements of web users end up going in the same direction, and it’s very similar to what happened between Telegram and WhatsApp. When the latter goes down, Telegram’s users go up. But as soon as WhatsApp returns to normal, Telegram goes back to being ostracize.