Creators play an important role in this. The name says it all: they are people who create everything from cooking tutorials to podcasts. Creators already existed, of course, but the business model is changing. Where brands used to pay for influencer campaigns, creators are now earning their money with content, because people are willing to pay for it in the form of subscriptions or extra content. You may have heard of ‘Friends of the show’, where you can support podcasts for a small amount per month – often in exchange for exclusive content.
Short videos & mobile first
We’ll keep seeing short (entertainment) videos: Snapchat Spotlight, YouTube Shorts, Reels, and TikTok. Even on Pinterest, we’ll start seeing Pinterest Idea Pins. YouTube Shorts work so well because you’re driving a longer video.
In addition, more and more people are making videos, photos and graphics with their phones and these videos are increasingly being viewed on mobile. So: video content must be optimized for mobile. So make your videos square or vertical.
Precisely because more and more videos are made with a phone, videos are also becoming more authentic and personal. It doesn’t all have to be slick. Real videos are doing well, such as a behind the scenes .
This week I saw with my own eyes
A the proof of this trend that speaker Pelpina Trip mentioned.
For the announcement of the new season of the TV show ‘Weer verliefd op je Huis’ I asked presenter Kees Tol industry email list to make a video ‘behind the scenes’. I shared it for vtwonen on Instagram Reels and guess what? It became the most viewed video so far: with no less than 459k views! Now I understand that you think: but Kees is famous and ‘Weer verliefd op je huis’ is famous… and vtwonen has many followers… All true… But this video yielded about 2.5 times as many views as our average.
Want to know n Instagram Reels? In this article Pelpina explains it to you using a video.
4. Live video shopping
Kirsten Jassies indicated it, but Pelpina also sees live video shopping as a trend. In China, they have been doing this for years. While products search engine optimization united states america are being discussed and people can ask questions, you can view the product details in the stream and choose other colors and sizes. From the stream, you add products to your shopping cart and pay immediately. More and more companies are experimenting with this (TikTok, YouTube, Amazon). Interesting! Do you want to read more about this? Here are some they consist of four simple letters: examples of Chinese live streams.