The first step is to understand who your readers are and what they like. Are they busy professionals looking for quick insights, or do they prefer detailed, in-depth analysis?
Consider conducting a survey or analyzing your website analytics to gain insight into your audience’s reading habits. Remember, the ultimate goal is to meet your readers’ needs and preferences.
2. Determine the Intent
What do you want to achieve with your content? If you want to provide a quick overview or update, short-form content can be a great choice.
For example, product feature updates are a great fit for short blog articles, social media posts, and email newsletters because you’re not trying to teach your readers anything, you just want to share a quick overview of the new features.
This is a great example of a product announcement from Intercom.
This 900-word blog post summarizes one of Intercom’s newest features, Workflows. The clear goal behind this is to give readers clarity on what the feature is and how it will help them.
However, if your goal is to educate your audience on a complex topic, or to establish thought leadership, long-form content may be a better fit for you.
Let’s look at another example from Intercom of how search intent determines whether you should use long-form vs. short-form content.
The page in question is their blog post about “customer acquisition cost,” of course, if someone is searching for this on Google, they are most likely looking for information about what customer acquisition cost is, why it matters, and how to calculate it.
Such articles would likely fall into the long-form content category as they require detailed discussion of various areas of customer acquisition costs.
3. Analyze Competition
Look at what your competitors are doing. Do they focus on short blogs or comprehensive guides?
Analyzing their content strategy can provide valuable insights and help you identify gaps you can fill with your own content.
4. Pay attention to the nature of the topic or page
Some topics naturally lend themselves to long-form content, while others can be effectively covered in shorter pieces.
For example, a technical tutorial or industry email data report will require a detailed and lengthy approach.
On the other hand, a company announcement or product update may be best suited to a short, concise format.
For example, if you are making a website launch announcement , you don’t need to write a long post just to tell readers and customers about the new features of your newly designed site.
Choosing between long-form and short-form content isn’t about determining which is better overall — it’s about determining which works best for your specific situation.
By considering your audience, goals, competition, and the nature of the topic, you can make informed decisions that will help your content resonate with your readers and achieve your business goals.
The Advantages of Short Form Content
Short-form content, while concise, carries a number of advantages that can greatly benefit your content marketing strategy. Here are some of the main benefits:
Efficiency
One of its main benefits is its efficiency. Short-form covid has launche dépistage content gets straight to the point, getting your message across quickly and concisely. This makes it ideal for busy audiences who prefer quick, easy-to-digest reads.
Versatility
Short-form content is incredibly versatile. It’s mobile lead perfect for social media posts, email newsletters, and more. Its adaptability allows you to effectively reach your audience across multiple platforms, without having to spend too much time repurposing content.