According to Data Insight, more than 20,000 new sellers register on marketplaces every month, and only 5% of them continue trading for more than three months. Currently, more than 700,000 sellers are fighting for customers’ attention, raising advertising prices and relying in vain on internal  Three Key Steps to Explosive  marketplace tools. Takprodam , a platform launched by Admitad to attract external traffic for marketplace sellers, analyzed more than 20 million orders on marketplaces and found out what actions allow sellers not just to survive, but to successfully develop their business.

Step One: Create a Marketing StrategyThree Key Steps to Explosive

Previously, the very presence of a store on the marketplace and the competent use of platform tools provided the seller with a stable flow of buyers. However, when the number of sellers reaches hundreds of thousands, neither discounts nor participation in sales can guarantee you orders.

Having realized this, some sellers began to attract job function email database external traffic. As a result, in 2023, sellers’ advertising expenses increased several times. In 2024, the growth in expenses, according to experts, slowed down to 15-30%, but this slowdown occurred only because many sellers simply could not withstand the competition. Despite the low “survival” of young sellers, the number of sellers on marketplaces still increased by 7% in 2024, which means the load on advertising channels will continue to grow.

The first step to increasing sales in such conditions is to create a marketing strategy that does not rely on the internal reach of the platform, but includes many reliable sources of customers at once. An analysis of 20 million orders helped Takprody identify the traffic channels that currently bring sellers the largest share of sales:

Step two: Find promotion channels with maximum conversion

Most sellers already know about the importance of people have researched articles attracting external traffic, but working with all the channels from the list brings unbearable costs for them. In order to fully use at least the most significant ones, you need a whole team, budgets, expenses for legal support, resources for advertising labeling, and so on. At the same time, the seller still risks his budgets – the price of attracted clients often turns out to be unprofitable.

Many successful sellers reduce theirThree Key Steps to Explosive

costs through the affiliate marketing channel. While slovakia business directory other sellers manage to squeeze fewer and fewer conversions out of traffic, the trend in affiliate marketing is completely different. According to Takprodam’s calculations, in 2024, webmasters cooperating with them attracted 30% more sales for sellers. And the amount of these purchases has grown by more than 35% over the year. At the same time, sellers pay webmasters (for example, bloggers and content creators) only for the result, which means the client’s price always remains profitable for them.