Copernicus, the European Commission’s climate agency, report in early August that the average temperature was 16.96 degrees. That is 0.33 degrees higher than the previous record month of July 2019. This also rais the question: to what extent does climate change play a role in this? A group of scientists have look into this, with the conclusion : without global warming, this extreme weather in America and Europe would have been ‘almost impossible’.
In China, the chance of such weather is now 50 times more likely than when the average temperature on Earth was telegram data.2 degrees colder. In the meantime, these weather extremes are no longer so exceptional, and we must prepare ourselves for them to occur much more often. “Even if we stop emitting greenhouse gases today, the temperature will not go down anymore and so we have to live with this,” the researchers said. As Jelmer Mommers said in 2022 : “This was the coolest summer of the rest of your life.”
PR moment heat, photo of a very hot summer
2. Bye-bye blue bird
A notable change in the brand and communication landscape: in July, Elon Musk announc that Twitter will henceforth be known as ‘X’ . With that, the iconic Twitter logo disappear after more than 18 years: the blue bird. The change of name and logo is not his first intervention since he took over Twitter. From top executives who were push aside and the dismissal of almost three quarters of the staff, to the dubious change of the policy regarding the blue check marks.
Where those checkmarks were originally meant to recognize verifi accounts of well-known people and organizations, they recently became an icon that users receive for a fee. All the interventions have caus advertisers to become concern, including about the increase in hate speech on the platform.
In November, Mia Matters
A non-profit organization that monitors American companies for hate speech, releas a report stating that advertisements from major companies on X are regularly ukraine business directory display next to anti-Semitic and neo-Nazi messages. Following this news, a large number of Dutch companies, including the Dutch Lottery and web shop Bol., announc that they would stop advertising on X.
Journalist and mia maker (and avid ‘twitterer’) Sander Schimmelpenninck also investigat the influence of X on our society. He rece high youth consumption influence social media ntly decid to stop using the platform: ‘”As long as Twitter does not respect and enforce our democratic laws, this is just an extreme right-wing message board run by a creepy lunatic.”