How to Calculate a CTOR
Now that you understand what CTOR is and why it is important to your business, it’s time to learn how to calculate your own click-to-open rate.
It’s incredibly simple.
All you need to do is divide the number of unique clicks by the number of unique opens. Once you have
CTOR: unique clicks/unique opens x 100
As far as unique clicks go, you may numbermultiply be confused as to what this means. This is simple, too.
A unique click is defined as the number of phone number database email clicks by recipients divided by the number of overall emails sent.
A unique open rate is then defined as the number of unique email opens divided by the overall number of emails sent.
Unique refers to only one recipient opening the email or clicking on the link once. If the same person goes back and opens/clicks a second time, this would not be unique.
You must only count the initial open or click; otherwise, you may find inaccuracies within your campaign data.
Therefore, it is imperative to only count unique opens click to whatsapp: practical uses, campaigns and adstwd directory and clicks to ensure that your data is as accurate as possible.
Quick example
Let’s say that you send an email out to 1,500 people. Let’s also say that 250 people open the email, and there are a total of 175 clicks.
To find the CTOR for this email numbermultiply campaign, you would calculate it as follows:
175/250 x 100 = 70%
This is a very high click-to-open rate, and it indicates that the bulk majority of the people who opened the email clicked on the link within the content.
Ideally, you should strive for somewhere between 20 and 30 percent (or more, of course!). This number will vary depending on your audience and industry.
Higher CTOR is often seen in certain numbermultiply industries like real estate, the media, education, agriculture, and government.
Lower CTOR (although still good) tends to be seen in industries like food, retail, and travel.
What is the Average Click-To-Open Rate?
Overall, the average click-to-open rate among all industries is 14.1 percent.
This average number should ideally be used as a benchmark in your own email marketing campaign.
If you can beat this average CTOR, then you are doing something right. Of course, this doesn’t mean you can strive to make improvements that numbermultiply will garner a higher CTOR in the future.
However, if your own CTOR is below the average, there is some room for improvement in your campaign. By changing things up, you are likely to see considerable gains.