This will be the case more than ever in the coming period: the municipal elections are on March 21. What should you pay attention to in this flood of Facebook and Twitter campaigns?
Do they know what they are doing?
It wasn’t that long ago that political parties used their online channels solely to post press releases. In recent years, there has been a major catch-up. For some parties, online is the core of their strategy and they use the channels with a clear goal. Others seem to see them only as a means to generate some extra reach.
For example, during the 2017 campaign, GroenLinks used Facebook in particular to create a movement around Jesse Klaver. phone number list Online was central to the campaign strategy. GroenLinks wanted to involve people and encourage them to take action with good online posts that gave you the feeling: I want to participate in this and they need me.
At D66 you could see that online did not play an important role in the strategy, but was more of an ‘additional’ thing. A other than some videos with politicians and celebrities talking. No clear strategy, no clear goal. So no remarkable result either. In the coming week and a half we will see which parties have learned from the previous election campaign.
How do they use their channels?
One of the things I like most is seeing whether political parties have even understood how to use the channels. Sometimes it goes blissfully wrong. ukraine business directory Facebook Live is a great example of this. It shouldn’t be rocket science to figure out that the power of social livestreams for political parties lies in the conversation you can have with voters and thus show how approachable you are. The VVD already realized this when it was only possible on Meerkat and Periscope. However, many parties use it to give their increase in customers competitive advantage opinion live about all sorts of things. The predictable result: NOBODY CARES! The best example is Liberal Democrat leader Tim Farron on a mountain in Greece about the refugee crisis. Do you understand himThey produced little .