The world of social media advertising is always evolving and (major) changes are lurking almost daily. The major social media platforms are continuously developing their advertising modules and the regulations surrounding social advertising are becoming increasingly strict. It is impossible to give an extensive forecast of a full year without a crystal ball. Nevertheless, I have done my best to list the most important trends and developments for 2024.
Because a number of things are going to change this year anyway. Among other things, due to the dataset stricter European regulations that have been in effect since January 1, 2024, everything is going to change. Since the arrival of TikTok, we have already seen a significant increase in (short) video content and in 2024 this new form of advertising only seems to become more important.
What else will change this year
A and what should you pay attention to as a social media advertiser? Will you have to adjust your advertising strategy due to new regulations, or will it all be fine? You can read the most important developments in this article.
1. European Meta Advertising Regulation
As of January 1, 2024, third-party cookies will disappear for good due to stricter European regulations. What does this actually mean for you as an advertiser? Well, it will certainly have an impact on how advertisers can use online advertisements. Fewer options for targeted ukraine business directory advertising and more focus on the privacy of social media users. Fortunately, advertisers can prepare for this development. I would like to give you a few smart tips:
Collect first-party data
Think of data that you get directly from your customers, such as email addresses, phone numbers important for the week: pirate telegram and top popular youtube videos of the year a nd their interests. When you manage this data yourself, you no longer need to use third-party cookies. And in this way you can still continue to target specifically.