Instagram is booming , you can safely say that.sharing beautiful images – has gain ground in recent years and is currently among the top 5 most popular social mia. I myself have been happily using Insta for years and admit: I am slightly (read: quite) addict to this social mium.
In an earlier article I also lik to write about the success of Instagram . And now there is In beeld met mistrust of brands, user activity in social networks and the results of the yearInstagram in 60 minuten by Frankwatching author Kirsten Jassies . A wonderful, handy book with practical tips on how to become successful on Instagram. And not only from a personal point of view, but especially how you use Instagram for your organization or brand and how the social mium is part of an online content strategy.
See and be seen
Screenshot 2015-06-18 at 20.44.57Seeing and being seen, that’s what Instagram is all about. “Social mia revolves around the personal relationship between people: show yourself and you will be seen” (p.13). “On Instagram you capture the world in a beautiful way and you get appreciation for it,” says Jassies (p.12). Appreciation in the form of likes and reactions. However, there is one important condition: you have to be enthusiastic. Whether you Instagram in your own name or on behalf of a brand or organization , it has to make you happy, it has to fit the identity and the story you want to tell your target audience about yourself, a brand or product. lempod linkedin automation toolThis book provides useful tools on how to achieve this.
The book is structur in
chapters that logically flow from each other. First of all, the question of why you would marketing list use Instagram for business purposes is answer. Well, apart from the fact that there are 30 million active users worldwide on the social mium, you can create a great visual story and bring it to the attention of your target audience by using hashtags.
And “images are the future”, says Jassies. And who can blame her.