Since 2018, the email newsletter market in Russia has grown by almost 8% annually. The projected average growth this year is 9.7%. By 2027, its volume could reach 5.3 billion rubles, which is The projected average growth more than 1.5 billion more than in 2023.
What does email newsletter give?
- Direct and personalized communication channel with customers;
- Increasing customer loyalty and retention;
- Opportunity to promote promotions, new products and unique offers;
- Automation of marketing processes: trigger mailings instead of manual calls and letters from managers.
Sources of subscriber base formation
Good sources
Subscription form on the website
A subscription form is an effective way to collect a subscriber base for an email newsletter. It allows a company to directly interact with potential clients, inform them about their products and services, and encourage them to buy. For a subscription form to work, it is necessary to clearly formulate the benefits of subscription and ensure the ease of the process.
Promotions, sweepstakes, lead magnetsThe projected average growth
Promotions, giveaways, and lead magnets attract phone number library potential customers and encourage them to sign up for your newsletter. They offer customers discounts, exclusive offers, and access to private webinars in exchange for their contact information.
Offline events
Conferences, seminars, exhibitions and presentations are time-tested sources for collecting a subscriber base. At events, the company distributes promotional materials to potential clients with registration forms, where they leave their contact information for additional information. After the event, the company sends out an email newsletter with information about products and services.
Subscription via social networks or landing pages
The company creates a page or group where it publishes you may bet online or in person in Michigan information about products and services. Interested customers subscribe to updates. In the future, it will be easier to get their contact information. You can also create a landing page with a subscription form, where potential customers leave contact information to get access to exclusive offers or discounts.
Bad sources
Purchase of ready-made subscriber bases
Buying and selling databases of users’ personal data slovakia business directory without the consent of the owners violates personal data protection laws . This can lead to legal consequences, including fines and lawsuits. In addition, such databases often contain outdated or irrelevant data, which reduces the effectiveness of email newsletters.