Cold calling is dead. Inbound marketing has its limits and does not create a personal level. That is why the modern method of B2B is called social selling. The Modern Method Sales Social selling means that the B2B brand is managed on the basis of trust and thus added value is created through sales. The Modern Method of Sales Today we explain the potential of social selling for B2B brands.
- Social selling is sales networking on a digital level
- By combining content marketing and networking, a personal level is created
- It creates an authentic effect and thus a basis of trust
- Social selling works because customers feel understood in their needs
Social Media and its Change in B2B
The potential and power of social media was simply ignored by B2B marketers for many years and the integration of social media into the B2B self employed database marketing and sales mix was rather slow.
Pressure should never be the driving force behind action. Rather, forward-looking thinking is the best basis for action in B2B online marketing. The Modern Method Sales But the pressure on marketing and sales has increased significantly, especially in 2019 and 2020. On the one hand, potential customers are increasingly late in contacting sales. On the other hand, the development of the pandemic in 2020 meant that digitization presented challenges for all departments in a B2B company. Anyone who was not well positioned how to create unique content digitally by the end of 2019 was under immense pressure by spring 2020 at the latest. The Modern Method Sales The Modern Method Sales Above all, the department in companies.
B2B companies without an online shop are heavily dependent on their sales teams. But what happens when cold calling no longer works? The Modern europe email What if the leads don’t come through the website? How does sales operate when personal appointments are not allowed?