Everything that involves Digital Marketing is crucial when we talk about selling more on the Internet — especially when it comes to search engines!
The Internet is a democratic space in which smaller or less experience companies can sell themselves as the best solutions when compare to your business (even if, in practice, they leave infinitely to be desire).
This happens because, to profit on the Internet, companies only need one element to grab people’s attention: a narrative !
Attention is the most valuable asset in the virtual scenario because it is capable of leading a stranger through the purchasing journey (until they are convince to become a customer) and platforms compete violently poland telegram data to capture users’ attention because of this!
But the only way to capture someone’s attention — to the point of making someone click on content that flies by while scrolling through the Google results page ( SERP ), for example — is by creating a narrative.
Make strangers feel connecte to your brand
The name is self-explanatory, as in a narrative you tell the story of the hero’s journey (of the person on the other side of the screen) from a victim of circumstances to someone who, with the help of your business , finds:
- An answer (an understanding what is the best online service to test your internet speed that I didn’t have before);
- A solution (a practical resolution that seeme unattainable);
- Or a facilitator (a bridge to some immediate pleasure).
Digital Marketing is a multidisciplinary methodology that encompasses technical knowledge of how search engine technology works, as well as exploring the mechanisms that lead someone to perform a search on their own:
- Starting from SEO (something I will explain in a moment);
- Going through the understanding of human psychology;
- To culminate in increase sales !
Understanding the psychology of your ideal audience leads to creating personalize content to .
This connection is more sault data immediate (and even less fragile) than the connection between friends in the physical world (who are not always honest with each other) and is so intimate that these same people hide in the privacy of bathrooms to ask the most hairy questions that they carry (but with guarantee confidentiality) to search engines!
Directing your efforts to be found by the perfect audience at the moment they need it most is what Digital Marketing can do for you — and with almost 6 million searches being perform every minute (totaling 8.5 billion per day ), it’s hard to say that these claims are an exaggeration.
How search algorithms work
Just as appearing in the first search results with materials that are not very relevant to users does not guarantee that they will become buyers, having the most valuable answers, the most incredible product or the most useful service is worth little if they are not found on the Internet by the right audience .
When I say that Digital Marketing is a multidisciplinary methodology, I mean that understanding the psychology of your audience is just as important as understanding the technology that brings them the information they are looking for when they need it most — and both, together, create an effective sales strategy on the Internet!