The difference is that in the digital environment you can reach hundreds of thousands of people in just a few hours!
The most accurate and consistent way to direct people to your brand’s store or website on the Internet is through a perfect pair: paid and organic traffic !
At first glance, these elements may seem opposite, but you will see in this guide that there are no polarized maxims in Digital Marketing: all strategies aim to make you sell much more!
All my hands-on experience creating laos telegram data successful strategies with my team for Orgânica is here — and you’ll learn:
- What is paid traffic;
- What is organic traffic;
- How to increase your traffic;
- And how to maximize your return on investment in Digital Marketing!
After all, what is traffic?
Many people like to talk about traffic by comparing it to highways in traffic: back and forth lanes on which people travel to get somewhere.
I prefer you to think about traffic in a different way !
Imagine that the Internet is a three key steps to explosive sales growth on marketplaces huge square, infinite in size, containing absolutely every type of store that anyone could need .
People aren’t just going from one point to another and they don’t always know where they’re going !
They simply walk around the square looking for:
- Answers to questions ;
- Means of satisfying desires;
- Or ways to kill boredom when they have nothing else to do.
More than 5 billion people from all over the world walk back and forth in this infinite square!
This means that more than 65% of the world’s population spends most of the day looking for something to do in this virtual scenario full of variety, rather than looking for recreation in the real world!
And convert those people into loyal fans (and frequent buyers)!
With so many people looking for an sault data answer (or an idea, a service or a product) that your business can offer — and with so many undecided people waiting for you to suggest what they should do — it’s only natural that you need to create an effective way to direct their attention to your space !
This is where the traffic management methodology comes into play in Digital Marketing — a way to:
- Attract people who are interested in what you have to offer (or who have the potential to be interested in your offerings);
- Capture those who seem most open to becoming a paying customer of your services or products;
With so many people on the Internet, there’s no point in trying to get just anyone’s attention .
What’s the point of attracting the attention of a lower-middle-class person living in Russia when. A your product is a luxury gastronomic experience in a restaurant in Rio de Janeiro?
This person may be interested in what you have to offer, but that doesn’t . A mean they’re qualified to buy from you — they’ll just be window shopping!
To separate the wheat from the chaff among these billions. A of visitors wandering around the virtual world, traffic management in Digital Marketing plays the role. A of attracting those who can actually become customers in the end.
What is paid traffic?
Paid traffic can be obtained by using third-party channels to promote your brand’s content while you pay for them.
Attracted visitors with the highest chance of becoming potential customers are called leads .
That’s why qualified leads to be converted into customers make up. A the most critical metric for the success of your advertising campaign or Internet authority: your conversion rate !