Since branded content is so closely related to the brand — the desire to get closer to it and distance it from the price competition, making it the most attractive option among competitors —, exposing the company’s values is super necessary!
I see people talking about oman telegram data culture, about the importance of attracting the best talent according to what the company believes in, but they talk little about how these same values attract not only the best employees , but also the best customers !
By being transparent about the business’s priorities — and the purpose that drives it — it becomes easier to get closer to (or build a) community of people who value everything about the brand : from employees to consumers.
This makes it possible to attract the talent the company needs, and the public to buy from it — regardless of how much it charges for the products or services it offers.
Explore different formats
You can also use a huge range of formats and media to create a collection of branded content for Content Marketing:
- Images for the most testing with applications varied types of digital platforms;
- Audios, both for podcasts and virtual radios;
- Texts, whether for blogs , e-books, tutorials or publications on social networks ;
- And especially videos, which can also be adapted to a huge range of platforms for broadcasting.
Whatever format you choose to impact your target audience , try to surprise people with content that breaks the mold !
In addition, good planning helps to avoid gaps and overlaps in content, allowing you to explore different angles and keep your audience engaged on an ongoing basis.
This “surprise factor” is what business sale lead usually creates the viral effect: when the public comes across unexpected material, with strong emotional value, that breaks the routine and makes your company stand out among the trends.
Tip: Content Marketing: 7 examples to inspire you!
Red Bull Case
Red Bull is an Austrian brand that plays with this “surprise factor” like no one else, publishing spectacular content , sponsoring extreme sports and producing documentaries that highlight consumers’ passion for adrenaline !
The connection that Red Bull makes with the public is based on the challenge of pushing the limits and venturing down paths never explored before — it does not advertise the drink, it associates the concept of “Redbull gives you wings” with the search for novelties outside the ordinary , with an exciting and inspiring narrative!
Remember the boom that Red Bull caused in 2012, when it published the video of the famous skydiver Felix Baumgartner jumping from the Earth’s stratosphere?