This is how you build an audience: YouTube, podcast, email list.
The advantage of content: You produce it once. And unlike software, content requires no support, no updates and no complex maintenance.
Produced once.
Nothing is easier to scale than content.
That’s why Alex Hormozi is also a media entrepreneur.
And that’s why I’ve been running my content business for 10 years.
99% underestimate the effort
Alex Hormozi
People often ask me:
“Walter, how do you actually earn your money?”
When they then find out that I only work a few hours a week and earn more than the top 1% of employees, they think:
“I want that too!”
The problem: They kuwait email list don’t see how many hours, days, weeks and years I have already invested.
On TikTok, it always seems like you can build a business, scale it, and get rich in just a few months .
The truth:
The effort is enormous. At least in the beginning.
Alex Hormozi says it very clearly in a podcast: You have to do 100 times the volume that you think is enough.
Example?
Many people think that they will produce 10 videos on YouTube and then be famous.
Incorrect.
You have to produce 1,000 videos.
If that’s 1 video per day, then you have to produce a video every day for 142 weeks.
This is how it is for me:
Schreibsuchti has how to create unique content more than 100 articles online. ( Here are my best-ofs ).
And these are not articles that you can churn out weekly because they are long, intense and comprehensive.
So:
In the beginning, a content agent email list business is a lot of effort.
But later you will reap the rewards and can earn very good money with a 4-hour week .