Short videos
Meta has also been busy internally optimizing and improving the Instagram Reels environment last year. This form of advertising has become even more important in the past year. We also see that short video advertisements generally perform much better than regular images or the old familiar carousel advertisements. Of course, this remains strongly dependent on your advertising goal, your message and your own identity. But it is striking that short video content is still on the rise. And I expect that this will only become stronger in 2024.
TikTok advertising
This Chinese video platform continues to grow in popularity at an unprecedented rate. In the latest social medi overseas dataa research report from Newcom, TikTok had almost overtaken Instagram in popularity. And I estimate that in the new report of 2024 (not yet published at the time of writing), TikTok will already have far surpassed Instagram. Not only does the number of users continue to rise sharply, the average age of TikTokkers also continues to increase.
TikTok continues to
A grow in popularity and the opportunities for creators and advertisers continue to develop. Yet I notice that many organizations are still holding back when we talk about TikTok. And that is quite strange when you consider that this platform is so incredibly popular, and has even (expectedly) surpassed Instagram in terms of user ukraine business directory numbers in the Netherlands.
It is true that you cannot yet target regionally in the advertising module. And it is also true that it is not yet as developed as the advertising module of Meta (Instagram and Facebook) or that of LinkedIn. But here too I expect TikTok to make significant steps in the coming year. However, I do not know for sure talk to a report via chatpdf . I will keep an eye on it in any case!
Which online tools have made our (work)life a bit easier in recent times?