Blog SEO, or on-page SEO, is an important strategy for increasing your website’s organic traffic through techniques that aim to improve your page’s performance in search engines, such as Google.
By optimizing the items that make up your blog, such as: title, images, texts and other resources that we will see in more detail below, you are able to SEO correctly on your blogincrease your reach on search pages.
This has become an interesting strategy, as afghanistan phone number data both users and search engines are increasingly demanding and the SEO that was used in the past, which simply repeated the keyword several times throughout the text, no longer meets expectations.
Therefore, professionals who work in content creation must be aware of the user experience within the page, as search engines have started to consider items such as time spent on the blog, presence of external links, number of shares on social SEO correctly on your blog media and other factors to better rank your page.
With this in mind, I have created this post containing a set of tips on how to properly work SEO on your blog and provide a better user experience. Enjoy reading!
Produce quality content
As mentioned above, nowadays it is not enough to simply repeat the keyword strategically throughout the text to better position your blog on ensure your landing page is optimized for all devices Google, as it has started to consider the time the user spends on the page and, therefore, this is another important point to employ in your blog’s SEO strategy.
Therefore, if the website content is not of quality, that SEO correctly on your blog is, well written, based on reliable sources and generating value for the reader, the reader will certainly not remain on the page for very long.
Therefore, seek to offer quality content , which will convey confidence to the user and, consequently, make them loyal to the brand.
Title of texts
There is no point in producing great quality content if the title of your text is not attractive to the target audience. This is because this item is one of the first things that the reader detects about your content and can be what will determine whether they will click on the link and remain on the page reading the content or not.
Furthermore, since Google is responsible for europe email indicating your blog to the user, it is extremely important that the title meets certain requirements. However, it is worth noting that the blog title (headline) and the title directed to search SEO correctly on your blog engines do not need to be the same.
Therefore, it is interesting to have a title planned to optimize your blog and another to captivate the reader. The latter can be longer, as long as it has an emotional appeal to attract the public.
The title intended for Google must respect a maximum length, which cannot exceed 65 characters, as the search engine, despite not stopping indexing the title, will automatically cut it off.
Furthermore, it is important that the title intended for search optimization objectively informs the content of the text, contains the keyword, does not contain too many commas and is original.
Scannability
Scannability refers to the structure of the SEO correctly on your blog text, which must be fluid to provide the user with a good reading experience. Nowadays, people are increasingly busy and need information that is easily accessible.
Therefore, it is important to provide the user with a dynamic reading experience. Therefore, try to cover in-depth topics, but in a didactic, simple SEO correctly on your blog way and without the frequent use of technical terms. If this happens, always try to explain the definition of the word in an instructive way.
Furthermore, writing paragraphs that are too long can tire the reader’s eyes. Therefore, invest in short paragraphs, up to four lines long, and divide the topics covered in the text into topics and subtopics, so that the reader knows exactly where to find the information quickly.
By considering this aspect in your blog SEO strategy, users will certainly stay on your page for longer and enjoy quality content that provides enjoyable reading at any time of the day.