This is a mark of the fact that a person is unique. Reputation strengthens the opinion about this person. Recognition is expressed in different ways, for example, by the number of authoritative partners, including large companies, the number of subscribers in social networks, etc. The components of reputation are social status, environment, the scale of a person’s achievements, the number of his followers. Recognition and reputation
The components of a personal brand are closely linked. Developing one direction is not enough. You need to combine promotion in social iran whatsapp data networks, work competently on your appearance, monitor your own reputation and make a lot of other efforts to maintain the positive popularity of your personal brand.
How to Create a Personal Brand
Defining the area for which a personal brand is needed. To do this, you need to formulate what exactly you will be doing, so can i be fired while on sick leave? that you can base your promotion strategy on this. If you are a translator from English and German by profession and want to do tutoring, you need to define the language and direction of your services, for example, conversational German.
Identifying the winning aspects
At this stage, it is worth highlighting the main and additional advantages. The main ones are those that are directly related to your type of activity. Additional ones are hobbies and useful skills: something that will help you impress your competitors.
Setting a goal . It is important to answer the question not “how to develop a personal brand”, but “for what purpose should this be done”. The goals may vary – from increasing the number of subscribers to increasing the europe email cost of services. It is desirable that the goal be measurable, for example, a price tag of 20,000 rubles for the service provided.
Defining the target audience . Recognition and reputation It is important to understand who your real and potential clients are. Remember them, think about what request they made and what solution you offered them. If necessary, divide the target audience into groups based on gender, age, social status, and possibly character.
It becomes easier for an expert to “get into the flow” of a request if he selects an audience that matches his in terms of values and interests.
It is also important to use your own personality traits to promote your personal brand: emotionality, speed of speech, gentleness, toughness. This will be an excellent applie tool for establishing contact.
Assess your own resources
You must understand what resources you have to build a personal brand:
- time: how many hours or days a week are you willing to spend on promotion;
- connections: what people you know, who among them can recommend your personal brand to others;
- money: how much finance you can invest in development.
Competitor Analysis : When analyzing your competitors, find answers to the following questions.
- What channels are they promot through?
- What are their strengths and weaknesses?
- How do they place emphasis in communication with the audience?
- What useful things can you learn from their experience?
- What areas do you need to work on to compete with them?
Positioning : You need to Recognition and reputation decide what messages you will promote as part of your personal brand.
Messages can be rational (using logical argumentation as support) and emotional (with an emphasis on the feelings and sensations of the target audience). A motto or slogan that will affect the rational or emotional spheres can also help in transmitting brand messages.