Email Marketing
There is a perception that the number of people using email is decreasing, but in fact it is still increasing.
Email allows you to communicate directly with consumers!and depending on how you use it, it can even lead to profits.
Below we will introduce an email armenia phone number library marketing example from L’Oreal Japan, a company that deals in brand cosmetics.
Case studies
The reason this! company implementemail marketing was because they were looking for a way to reach out to customers who were using their email newsletter but were inactive.
As a first measure, we sent out emails once a month, and in the second email we promot products that were easy to purchase.
We also implement a strategy of using advertising to send information to customers who did not receive emails.
As a result, we were able to the ultimate guide to crafting a sales pitch that sells increase the efficiency of customer acquisition! although we are still working on improving our approach to inactive customers.
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Measures
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Stopp mass emails and focuson products that customers would be more likely to purchase a second time.
Make a claim at the right time.
– Approach those cell phone number who do not read the email with other advertising strategies.
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Policy Results
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There are still issues to be address in terms of improving inactive rates! but we are working to improve customer acquisition efficiency.
I was able to raise it.
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(*5)
Content Marketing
Content marketing is a type of marketing that aims to provide consumers with useful information through owne mia and turn them into fans.
We use social mia, blogs, videos, and other content for marketing.
Below, we will introduce a content marketing example using SoldOut’s own mia, LISKUL.
Case studies
The reason this company implement content marketing was because they felt that the traditional marketing method of telemarketing had its limitations in terms of getting closer to customers.
The measure involves operating a useful blog site called LISKUL.
As a result, within six months of launch, the site achieved 350,000 page views per month, which led to increased customer numbers for partner companies.
What is needed in content marketing is to continue to provide useful information from the customer’s perspective over the long term.
On the other hand, it is also an attractive marketing method that can build strong relationships with customers.
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Measures
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He launched a blog site called LISKUL on his website.
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Policy Results
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After launch, the site achieved 350,000 page views per month in just six months, helping to attract customers to partner companies.
connect.
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(*6)
Marketing Automation
Marketing automation is a type of marketing that automates a series of sales tasks to increase efficiency.
Below we will introduce a marketing automation case study from iAtOEC Co., Ltd.