find on Pinterest, showing they are Pinners report t open-minded and ready to make decisions.
77% of weekly Pinners have france phone number library discovered a new brand or product on Pinterest.
83% of weekly Pinners report having made a purchase based on seeing content from brands on Pinterest.
97% of searches on Pinterest are unbranded. This gives retailers an opportunity to get products in front of shoppers early on in the decision making process.
Revenue from shopping ads grew over 100% in 2019. As revenue increased in the first 2 quarters, the number of active advertisers increased as well by 125% in the same period. In Q4, attributed conversions grew 2.5x year over year.
These numbers suggest that Pinterest is an ideal platform choice. This is because merchants can reach people while they decide what to do or buy next. When users are Pinning, they’re actively seeking new ideas on Pinterest.
Your ecommerce brand might just have the right idea they are looking for. This may include fulfilling seasonal moments, like buying the perfect outfit for New Years. Or this may include life moments, like planning a special gift for Valentine’s Day.
Finding success on Pinterest
One example of a Shopify retailer that used Pinterest to scale up their online store is Inkbox. This semi-permanent tattoo company used Promoted Pins and Promoted Video to generate more revenue while keeping costs manageable.
After being active on the platform
for years, Inkbox’s profile built an organic following. The profile features photos of original tattoo designs from people leadership and the role of hr their international artist community. To take things further, they created a direct-response adb directory campaign to build a tattoo ecosystem. The goal was to help people test out temporary designs before making permanent tattoo decisions.