Google Knowledge Panel collects information from a variety of trusted sources to provide a comprehensive picture of your business.
A critical source of this information is Wikipedia.
However, getting your own Wikipedia page or even just a backlink from Wikipedia is not easy and requires an established reputation, which may not be immediately achievable for all businesses.
If you don’t have a Wikipedia page yet or you don’t have the reputation to get a Wikipedia page, Google won’t leave you alone.
It also gets information from other leading websites like Crunchbase, LinkedIn, CBinsights, Yahoo, and more.
According to Kalicube , LinkedIn and Crunchbase are the two platforms most frequently used by Google (after Wikipedia) to fill Knowledge Panels.
As a result, if you can’t create a Wikipedia page for your business, I recommend that you really focus on optimizing your LinkedIn profile and Crunchbase listing, making sure that you add as much information to these pages as possible.
These sites act as reliable proxies, providing Google with credible information about your business in the absence of a Wikipedia page.
Therefore, it is very important to ensure your business information is up to date and complete on this website.
By populating this website with your business information, you not only increase your chances of appearing in Google’s Knowledge Panel but also strengthen your online presence, creating multiple touch points for potential customers to discover and interact with your brand.
Add Schema Markup to Your Website
Schema Markup, specifically the overseas data Organization type , provides Google with structured information about your business.
With this markup, you can mark up various types of information, including:
- Name
- Logo
- Location
- Ownership
- Founder
By integrating this data into your site, you help Google bots efficiently extract important details about your business. Importantly, Google can use this data to populate your Knowledge Panel.
Here’s how to implement Organization Schema Markup on your website:
- Identify Key Information : Decide what information you want Google to prioritize. This could include your business name, logo, contact details, and location, among others.
- Generate Schema Markup : Use a Schema Markup generator to generate Organization markup. There are many online tools available that can help you with this process.
- Insert Markup Into Your Website : Once you have created the markup, add it into your website code, usually in the head section of your main page.
- Markup Testing : Use Google’s Structured Data Testing Tool to verify correct markup implementation.
While adding Schema Markup doesn’t guarantee spotify-podcast-advertising-study-2019 inclusion in the Knowledge Panel, it does significantly increase your chances. Additionally, it optimizes your website for search engines, potentially improving your overall SEO performance.
Verify Social Media Accounts for Your Business
Did you know that Google can use information on your verified social media pages to populate your Knowledge Panel?
Make sure your business information is mobile lead consistent across all social platforms to create a cohesive brand image. By connecting your social media accounts to your website , you not only strengthen your online presence but also provide Google with more information that can be added to your business’s Knowledge Graph.