It’s the age of DIY, and you can find YouTube videos for an endless number of things you can do yourself. But just because you can build your own house, does that mean you should? Just because you can replace the engine on your car, does that mean you should? The same principle applies to building your own website…just because you can build it for free, does that mean you should?
One of the questions our team hears often
“Why do I need you to build my website? Can’t I do this myself for free?”
Becky Chumley, Evolve Impact Group’s Director of Digital middle east mobile number list Marketing, explains it this way, “The world of technology is constantly changing, and it’s important to stay on top of new design trends and resources that will help you get the most out of your website. Our developers live and breathe website development and are always working to maximize your website’s impact.”
While there are many DIY projects you can accomplish on your own, building a website probably isn’t one of them. Let’s look at 10 important reasons why you should think twice about trying to create a website by yourself:
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Customization
DIY web builders and free website templates can’t be customized and they’re not interactive. Basic web builders and templates don’t give you the option to add an extra feature or additional content.
If you want to make a positive impression on potential customers, invest in a quality website. The CEO of Evolve Impact Group, Kevin Crenshaw, explains it like this, “A professional developer can go all the way to the code level to ensure that your website is the best representation of your high-quality brand. When building a free website, you might not have access to all of the features and formatting that make your website look and function the way you want it to.”
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Search Engine Optimization
You probably understand what SEO means, but do you know how to set it up? There’s a whole science involved when it comes to where your site ranks in the search results. SEO is technical and complicated, and it changes constantly.Google uses complex algorithms, that require a professional who how airbnb and uber understands them…one who uses Google Webmaster Tools or Google Analytics to monitor crawl and bounce rates, broken links, load times, and search traffic.
Free websites show up lower in Google listings because Google doesn’t crawl DIY sites. They’re too busy ranking optimized pages. The purpose of your website is to attract potential customers, but how will they find it if it’s not one of the first results in their search? A professional web developer knows how to increase your company’s online visibility.
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Efficiency
It takes time to build a quality website that’s user-friendly. Even if you use a template and drag and drop options, it’s going to take a long time. And building the website is only part of it. What if you need to make changes or add additional pages later?
Maintenance issues and technical problems can be overwhelming and lithuania phone number time-consuming when you have to tackle them on your own. Free websites offer very little, if any, customer support. However, when you hire a web developer to build your site, technical support is usually included.
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Professionalism
Free DIY websites often have unprofessional domain names. What message are you sending your customers if your website address is “mysmallbusiness.freewebsite.com”?
These websites usually look cheap, are poorly designed, and lack the professionalism of websites created by web developers. Potential customers might assume you’re not willing to invest in your company, and they may even doubt your credibility.
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Not Mobile-Friendly
Did you know that over half of all website traffic worldwide is generated through mobile phones? Now that most people use their phones to browse the web, it’s crucial that your website is mobile-friendly. Since most free DIY sites aren’t mobile-friendly, you are at risk of losing many potential customers.