In addition to outlining what the user can expect from the ad, be sure to offer and communicate a clear value exchange.
Providing contact information should be treated no differently than asking someone for money to buy a product. What are you giving in return?
With Facebook Lead
In particular, it’s important that users know what they’re signing. Up for and what they’ll get in return for providing. Their personal information. Make sure your ad headline. Creative, copy, and call-to-action. Button clearly communicate. The value of the offer and outline the next buy telemarketing data steps.
10. Offer multiple options on your lead capture forms
You can filter out leads who aren’t currently refine your ad copy interested in your products but might be in the future by simply offering them two variations of your offer. For example, form fields like “I’d like a quote” or “Just looking for more information.
provide insight into
their lifecycle stage. This way, you can prioritize leads who are immediately interested in your services and build tr numbers a database of leads who might need further nurturing.
You can take it a step further with Driftrock, directing leads to your marketing database versus your sales CRM based on their response.