As of July 1, 2023, Google has permanently MIGRATION TO GOOGLE retired the application. That has been supporting our web analytics for the past ten years: Universal Analytics. This concludes a migration process that began three years ago with the introduction of Google Analytics 4 in 2020. Although at the time, it wasn’t yet called that.
This change has caused a real earthquake in the digital ecosystem MIGRATION TO GOOGLE
Given that the two versions are not compatible with each other. And moving from one to the other involves a process, misnamed “migration”, which can sometimes be complex.
Indeed, Google Analytics 4 does not allow the import panama phone number library of historical data stored in Universal Analytics, which can be strategically important for those who need to perform comparative analysis with previous periods. For example, the case of an e-commerce company that needs to compare the results of this year’s Black Friday campaign with those of previous years.
To avoid this problem, the Google how to make an emergency plan in case of earthquakes? team insisted over the past two years that we install the new GA4 alongside the UA, thus overlapping the two measures. As expected, many people left the integration until the last minute. Some didn’t even do so after the blackout.
In the following lines we will try to find a solution to this situation.
What changes does GA4 bring?
GA4 represents a radical change in how your digital asset data is acquired and processed. There are several very important differences from previous versions.
Web + application
Google Analytics 4 enables tracking and analysis europe email of websites and mobile apps. This means you can get insights and metrics about your website’s performance and mobile app usage, all from a single location. This is especially useful in a world where many businesses operate on both web and mobile platforms.