Inna, hi! Please tell us what inspires you in your work? And what projects or achievements do you consider your most important successes at the moment? 

I am inspired by the process of marketing automation. I have been involved in CRM marketing for 7 years, and recently I have been paying special attention to the automation of direct marketing channels and customer base analytics. Modern CRM systems allow you to automatically segment your customer base by various parameters. This increases the profitability of promotions for businesses, significantly saves time for marketers, helps quickly adapt segmentation models and automatically send communications to customers.

At our current place of work, we are actively scaling trigger mailings to all Yobidoebi branches in 160 cities. We use push and SMS channels, and in the nearest future we plan to connect an email channel. In some trigger campaigns, the conversion rate is up to 20%, which is an excellent indicator for direct marketing. This result was possible thanks to an effective approach to segmenting the customer base.

Such automation of work allows to unload employees. Marketers can devote more time to the creative part of the task, develop interesting ideas for mailings and think about what new things can be offered to clients.

What personal and professional qualities do you think help to conquer digital and beyond?Marketers in Mobile

To succeed in the digital world and marketing, I believe there are several key qualities that are important. First, determination and the ability to not give up. These character traits help to see projects through to the end, despite the difficulties that arise. Sometimes you need to be persistent to complete the work, even if the path to the result was difficult. 

Secondly, an analytical mindset. In digital marketing, it is important to be able to analyze data, identify relationships between indicators, and effectively use information to make decisions. This helps not only optimize current processes, but also predict possible changes.

Finally, flexibility and willingness to change. In the digital country email list world, things move very quickly, and it’s important to be ready to adapt to new trends, tools, and approaches. Being able to walk away from a great project if it turns out to be unprofitable or ineffective is also a necessary skill.

These qualities help you grow professionally and cope with challenges in the dynamic world of digital marketing.

Inspiration comes and goes, but internal discipline and the desire for self-improvement are what always stay with me.

Do you remember examples of people who have incredibly motivated you and continue to inspire and maintain your enthusiasm?Marketers in Mobile

Of course, there are people in my life who inspire me with their example, determination and inner strength. However, I am of the opinion that the most reliable source of motivation is myself. No one can understand my goals, dreams and aspirations better than me. It is important to be inspired by others, but it is much more valuable to compare myself every day with who I was yesterday and strive to become better.

By focusing on myself, I learn not to depend on external circumstances or the opinions of others. Every day is an opportunity to take a step forward: to become a little these bonds require project managers and more conscious, patient and persistent. Even small efforts invested in one’s own development give big results over time.

Inspiration comes and goes, but internal discipline and the desire for self-improvement are what always stay with me. It is this philosophy that helps me maintain enthusiasm and move forward, regardless of external conditions or temporary difficulties.

And from motivation we move on to practice. Now a trend is developing towards a concept different from our already beloved work-life balance — work-life blend. What do you adhere to? And do you have your own life hacks on time management to be effective and not burn out in our dynamic industry?

I like the concept of work-life blend much more, when professional and personal life are harmoniously combined. Although it is still difficult to find an employer with slovakia business directory a flexible approach to the schedule, such companies are becoming more common, and I am lucky to be at Yobidoebi, where the format is completely remote and flexible conditions. This allows me to build a working day that is convenient for me. Everyone is different: some are more productive in the morning, some in the evening or at night. The concept of work-life blend allows you to combine work with personal and family matters without disrupting productivity.