One of the questions that many business owners, marketers, and SEOs often wonder about is whether they should focus on long-form vs. short-form content. And whether their content marketing strategy should lean toward one over the other.
This article aims to provide a comparison between long-form vs. short-form content, complete with real-world examples of each.
We’ll highlight the unique advantages of both long-form and short-form content. And we’ll also give you some ideas on how to choose between the two.
What is Short Form Content?
Short form content is a concise, bite-sized whatsapp number database piece of content that your audience can consume quickly. It typically contains 400-1200 words and is designed to provide information in a short, easy-to-digest format.
Its focus is on conveying a clear message using as few words as possible, making it an ideal choice for today’s fast-paced, information-heavy digital world.
Short-form content comes in many types:
- Social media posts
- Short blog post
- Infographics
- News updates
- Paid advertising
- Website pages (About Us, Contact, etc.)
Short-form content plays a vital role in content what is a website audit marketing, helping businesses reach their audiences more effectively. Its density and clarity can lead to higher engagement rates, making it a powerful tool in your marketing arsenal.
Short Form Content Examples
There are different types of short-form content you can create. Social posts often work well as short-form content because you don’t want to write long essays or blog posts on your social pages.
The idea is to grab your audience’s attention asia email list to direct them to a page on your website or to get on-platform interaction with followers.
Short-form content is also a great way to add a little humor and use more casual vocabulary to add personality to your brand.
A great example of short-form content is this post from Hubspot on their Facebook page.