Site architecture
A website designed to have a helps visitors and search engines understand the content of each page efficiently.
So your pages should have a simplified layout, with clear and descriptive URLs — ideally without special characters, capital letters or long terms. For example:
A URL structure that reflects the uk telegram data hierarchy of your site also makes it easier to understand your pages and how they connect to each other.
Therefore, have intuitive menus , as well as organizing content into categories and subcategories.
Loading speed
If a page takes too long to load, users will give up waiting, leave your site, and move on to the next search result.
As a bonus, search engines can make sure the connection is stable penalize the ranking of your pages and you will also lose sales opportunities.
Ideally, your pages should load in a matter of seconds — only 26% of users tolerate loading times longer than 5 seconds. Think about that!
Responsive design
If more than 90 million Brazilians use their smartphones to access the Internet, having a website that adapts well to mobile devices should also be one of your priorities!
In fact, you will still hear the south africa numbers term “mobile friendly” a lot. And what does it mean? That the website automatically adjusts its layout for smaller screens, maintaining good navigability .
Tip: Search engine optimization: how to do it?
Traceability and indexing
Make sure Google and other search engines can crawl your pages — otherwise, they may not appear in search results!
And you don’t want to miss out on countless opportunities to attract organic traffic and sales opportunities because of nonsense, right?
I’ve already discussed these terms here, but just to make sure we’re on the same page:
- Crawlability : refers to the ability of “search robots” to properly explore all the pages on your website, following all the links to discover and understand the content of your pages. If any of them are “hidden” or inaccessible, they will not be indexed;
- Indexing : This is the process by which robots analyze and store your pages in the search engine index. Think of indexing as a library catalog — if your site isn’t in that catalog, no one will be able to find it!
To ensure that all of your pages are crawl and index correctly, there are a few important practices you can follow!
One of them is the use of a sitemap.xml file . This file acts as a map of your website, showing search engines its structure and all the pages that should be indexed.