LinkedIn was created for business-to-business (B2B) marketers and advertisers. It’s one of the most effective ways to reach professionals across all industries LinkedIn Advertising.
Here’s what you need to know about the current state of LinkedIn advertising:
- LinkedIn has a potential advertising special database reach of over 950 million users worldwide (LinkedIn, 2023 )
- 60% of LinkedIn’s advertising audience is between 25 and 34 years old (Statista, 2023 )
- Only 2.9% of LinkedIn’s advertising audience is over 55 years old (Statista, 2023 )
- The average LinkedIn user spends 7.5 minutes a day on the platform (Khoros, 2022 )
- 57% of LinkedIn traffic is via mobile devices (Khoros, 2022 )
LinkedIn isn’t a good fit for every marketing goal. But it’s a great place for advertising content aimed at decision makers.
But it’s not all about selling products. With so many young professionals on the site, you can also use LinkedIn ads as part of your recruiting strategy. The platform even has a page dedicated to its “Work with us” ads .
Further reading: Get inspiration and ideas to grab attention on LinkedIn with our post 13 LinkedIn Marketing Strategies You Wish You Had Created & Why They Work .
Video advertising statistics
Online video consumption has grown how do different types of leads perceive price? massively over the past decade, to the point where many studies place it ahead of traditional television in terms of engagement.
Image source: Marketing Graphics
But how does advertising work? It really works well, according to these data:
- Advertising (57%) is the second most common reason for marketers to create video content, after presentations (65%) and before explainers (47%) (Biteable, 2021 )
- As for what works:
- 81% of marketers say their videos work better with music
- 66% say their videos work better with a voiceover
- 64% say their videos work better with subtitles
- 78% say their videos work better with less text
- 65% agree that it is “very” or “extremely” important to show diversity in videos (Biteable, 2021 )
- Social video ad spending is expected to reach $79.28 billion by 2024 (Insider Intelligence, 2022 )
- Netflix advertising costs dropped by $12.45 per thousand impressions (CPM) from Q4 2022 to Q4 2023. Disney+ advertising costs dropped by $3.36 (Insider Intelligence, 2023 )
With ad costs falling and production tools more accessible than ever, video advertising is an increasingly attractive option for marketers of all levels.
Unsurprisingly, statistics show that video and audio go hand in hand to create the most engaging advertising content. Using a mix of music and narration in your videos should give you the best results.
Further reading: Creating video content for the first time can be daunting, but there are tools to simplify the process. We recently introduced our new All-in-One Video Marketing Platform LinkedIn Advertising .
YouTube advertising statistics
More than just a video hosting site, YouTube is where billions of people go every day for information and entertainment.
And since only 80 million (at last official count ) have ad-free Premium accounts, we can deduce that the vast majority consume ad-supported content regularly.
Where does it fit into the advertising landscape? Here’s what the data says:
- YouTube has an advertising potential of 2.53 billion users worldwide, almost a third of the population (Kepios/DataReportal, 2023 )
- 84% of U.S. adults living in urban areas, 81% of those living in suburban areas, and 74% of those living in rural areas report using YouTube (Pew Research, 2021 ).
- Users spend an average of 23.2 hours per month watching the YouTube app (We Are Social, 2022 )
- 59% of YouTube viewers think YouTube ads are more relevant to their interests than those on TV or streaming services (Google, 2022 )
- YouTube viewers say they are twice as likely to buy something they saw on YouTube (YouTube, 2020 )
- 70% of YouTube viewers have purchased czechia businesses directory from a brand after watching their content on YouTube (Google, 2020 )
The platform’s vast reach and engaged user base make YouTube one of the best places to distribute video advertising content LinkedIn Advertising.