SEO : Indeed, SEO is the best way to understand a rival’s future intentions. By tracking the keywords they’re trying to rank for, you’ll have a map of their business strategy.
SEM : There are also tools that allow us to understand our competitors’ ads and campaigns. SEO can give you chandeliers for suspended ceilingsa comprehensive view, but doing this SEM analysis will help you identify the areas they’re willing to invest in.When we analyze case studies, it’s always interesting to look at different segments, niches, and business models . This helps us see other needs and how to solve them, making it much more inspiring.
And today I’m going to tell you how they do things at takecareof.com : an online store for dietary supplements , capable of completely changing the way these types of products are purchased (and selling a lot).
It was 2016 and two visionaries:
Akash Shah and Craig Elbert , deci an eCommerce business to sell vitamins online.
In addition to being visionaries, both co-founders had significant experience in digital marketing (Elbert was marketing director of Bonobos, one of the most revolutionary online stores in the fashion segment).
That’s why they were clear that
for their project to work, repeat purchases were necessary , so they worked very hard on both the user experience and retention and loyalty aspects .
Eight years and $50 million in revenue later,
INSIGHT : Low-cost products c ofitable if, as in this case, you guarantee a regular purchase . For that, a singapore lead subscription is undoubtedly a very practical solution.
Care/of’s visionIt seems they go
Let’s delve into how they understand usiness before delving into how they’ve grown it. It’s important to drag click mouse records multiple understand the initial premise .