Just remember that when any company is entering the world of paid traffic, what they have are estimates of return.
Because everything happens so quickly and dynamically, to achieve greater precision in the next stages of your paid traffic campaign!
Once you get your hands on this malaysia telegram data data, don’t delay in applying the necessary corrections and improvements , okay?
Structuring your ad
When it comes to paid traffic, simply displaying a product is not enough : it must offer advantages over its competitors!
On a channel like Google Shopping, for example, comparing different e-commerce sites is crucial. The customer sees several options (side by side) for purchasing the same product and will certainly be attract by the lowest price!
Even with Google Ads , search shows how to apply for a visa or mastercard card remotely potential customers a variety of similar ads and organic results — and most of these potential leads will just click on the links that catch their eye .
For your ad to be successful, it is essential to offer special and explicit conditions for:
- Prices;
- Payments;
- Or deliveries.
Social media ads , on the other sault data hand, have more space to talk about the features of a product, allowing for more elaborate and descriptive content — a strategy that usually offers better results when it comes to direct conversions!
It is also crucial to have well-produced photos and videos , as this will be the first contact the customer will have with your offer!
Want to see examples of cards used in social media ads ? Take a look:
Channels such as Google Shopping and Google Ads are used more to establish authority and expand the brand .
You can better understand how Google Ads works in the following video — check it out:
How to maximize ROAS
Return on Advertising Spend is represented by the acronym ROAS (Return On Advertising Spend) and this metric is a great indicator of the health of your ads!
Through ROAS you can have a clear idea of how much you are profiting from Paid Media in relation to how much you are spending to broadcast it.
Almost always (but not in all cases) the higher the ROAS, the more money your ads will be bringing into your business!
Some ways to increase this number include:
- Run campaigns on the platforms where your target audience spends most of their time;
- Pay attention to the relevance and content of your ads (title, description, Call to Action, images and videos);
- Perform A/B testing to choose the best versions of your offers;
- And monitor your campaigns periodically to avoid unnecessary expenses, fix errors before they become problems and optimize the campaigns with the lowest (or highest) performance.
Remember to interpret ROAS in context with your current strategy , as there is no general average return for all companies, types of campaigns, platforms, or specific types of media!
The more relevant and persuasive your call to action (CTA) is , the more likely you are to get people to click on your offers — whether paid or organic!